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National Arts Marketing, Development & Ticketing Conference, San Francisco

07.18.23 - 07.19.23


Do We Need a New Vision for the Arts?

Audiences have changed.  New markets are different.  Decline in subscriptions is increasing.  Single ticket sales are up.  It is harder to plan or predict.  We cannot keep doing the same things and expect different results.  Do we need a new vision for the arts?  A vision that acknowledges how we access the arts has changed, that audiences have changed and that art itself has widened its focus to be increasingly inclusive, experimental, enticing and very fast-changing in its definition and execution?  If so, where do we start?  If "vision" is how we imagine we can enhance, enrich, change and lead our communities as arts organizations, where is it we want to go?  An interactive opening plenary led by veteran nonprofit consultant Kay Sprinkel Grace will help stretch your thinking as we launch the Arts Reach gathering.
Kay Sprinkel Grace
Founder and Principal, Transforming Philanthropy;



Purpose and Capacity for New Ways Forward

The biggest mistake arts organizations can make right now? Dismissing their brand when it comes to strategizing the way ahead. DRMTM’s Bold Brand Lab reveals the power a strong brand holds in paving the way forward — one informed by community, designed to your higher purpose, and lived out in your culture. Session exercises, before/after case studies and self-assessments show you how to build the vital capacity and connections that keep your mission alive and thriving. Leave the Bold Brand Lab with a more authentic, compelling and purposeful brand to shape your future ahead.
Surale Phillips
Brand Research DRMTM

Laura Bessinger-Morse
Brand Messaging DRMTM

Cheryl Baldwin
Brand Design DRMTM



5 Steps to Optimize Your Website for Maximum Effectiveness

Your website needs to serve as the center of your online presence. Beyond attracting attention with a great design, it also needs to be easily discoverable and easily convert visitors into purchasers. Get some tips from Dream Warrior Group, an Arts Reach partner in creating websites for arts organizations, on the importance of mobile-friendly designs, improving your SEO, and creating a site that is easily navigable for your visitors – whether they are buying tickets or making a donation.
LaMae Weber
CEO Dream Warrior Group / ARTdynamix

Behnam Ataee
CTO Dream Warrior Group / ARTdynamix


New Ways To Tell Our Stories: Strategies & Tactics For Connecting With Audiences to Bring Them [Back]

Due to the pandemic, the story-telling passion projects or content experiments of 2019 became front-and-center programming during the 2020 shutdown. Happily, the use of platforms and tools such as videos, podcasts, texting, remote-live experiences, and QR codes quickly proved to be very effective ways to connect artists and their work with audiences.

Now, as we continue to emerge from 3+ years of the lock-down and partial re-openings, how can we build upon the parallel tracks of content delivery that audiences have come to expect from us, even as resources shift back toward more traditional modes of marketing for more traditional modes of arts presentation? Jennifer Edwards, Founder of Better, a full-service organizational development, design, and production agency, will explore very specific tools as well as necessary shifts in thinking within organizations, and more.

Jennifer Edwards
Principal better_

Adrian Madison Cario
Executive Director Wharton San Francisco


Igniting Donors’ Passions at Small to Mid-Size Organizations

This seasoned group of arts professionals will describe what steps to take to turn your current fundraising efforts into long-term success. If you are a nonprofit arts leader or fundraiser with limited bandwidth and budget who is looking to grow your donor base and donations, then this session is for you.
Moderator: Carol Eggers
Director of Institutional Giving Urban Services YMCA

Sherri Young
Founder & Executive Director African-American Shakespeare Company

Gregory Hunt
Director of Development New Century Chamber Orchestra

Alicia Tos
Director of Development Smuin Contemporary Ballet


Reshaping the Patron Experience and Saving Money with Digital Program Books

Digital program books can cut costs, generate revenue, and eliminate waste while providing an interactive, engaging patron experience. Over the past two years, arts organizations have examined every aspect of their operations for new ways forward – many have decided to make the shift from printed programs to digital program books.

Join InstantEncore’s David Dombrosky for a closer look at this growing practice. Why are organizations shifting from print to digital? What are the benefits and challenges of going digital? How can the transition be accomplished most efficiently? What impact does this have on the patron experience?

In this session, we will explore recent examples from the field, share industry data on the relationship between printed and digital program books, and highlight emerging best practices.

David Dombrosky
Chief Marketing Officer InstantEncore


Building Audiences and Donors After a Pandemic

If weathering a pandemic weren’t difficult enough, now we have to fill all those seats again and rebuild our donor base. Bringing those audiences and donors back -- and finding new ones – requires reimagining the Seven P’s: Product, Price, Promotion, Place, People, Packaging, and Process. Hear from these experts how they’re doing it, and how you can too!
Moderator: Kay Sprinkel Grace
Founder and Principal, Transforming Philanthropy;

Rebecca Nestle
Director of Cultural Programs and Events Grace Cathedral

TJ Gorton
Director of Marketing SFJAZZ

Adam Thurman
Marketing Director American Conservatory Theater


The Changing Face of Arts Advocacy: What is Different Going Forward Into a New Reality?

As the arts and culture industry emerges from the impact of COVID 19 and the reckoning of racial injustice in our country as well as in our own sector, how has our advocacy changed? What are the priorities, the case making, the strategies and tactics we must now employ to realize the policy developments and funding our industry needs to recover and rebuild for ongoing sustainability? Learn about this and how you can incorporate advocacy into your work in an informative session presented by Californians for the Arts.
Julie Baker
CEO Californians for the Arts


People, Not Pyramids: What Really Drives Patron Loyalty Today?

What does loyalty look like in 2023 and beyond -- and how do you find a model that works for your organization and your audiences?

Bethany shares inspiration and examples to help you align your business priorities with the motivations of your audiences, replacing prescriptive models like the traditional loyalty pyramid with a more collaborative, customer-centric approach. Drawing on data insights from across the global cultural sector, Bethany suggests processes to define your strategy, set targets and measure impact -- with practical templates to help you record customers’ motivations, design relevant incentives and understand what works for both you and your audience.
Bethany Nothstein
Sector Strategy & Community Manager Spektrix


Audience Opinions and Roles in Your Equity Work

Surale Phillips, DRMTM Head of Research and principal with WolfBrown, will share findings from the recent IDEA Study. This Audience Outlook Monitor special topic study collected data on inclusion, diversity, and equity from audiences of 27 orchestras from coast to coast. DRMTM members will facilitate a breakout conversation about how findings like these relate to brand capacity, purpose and culture — topics in the following day’s DRMTM Bold Brand Lab.
Surale Phillips
Brand Research DRMTM


The 30-Second Delivery: Your Story in 100 Words

Sometimes all you get is 30 seconds -- to make a sale, convince a funder, or get a job interview. In this workshop, you will learn how to introduce yourself, express a few key points that separate you from the herd, and truly connect with the other person. In 30 seconds or less.
Larry Dean Harris
Principal WORDS


Put Butts In Seats With Words

Craft enticing, cogent copy that does justice to your performances – and helps sell them out. Larry Dean Harris, award-winning copywriter (Center Theatre Group, Lookingglass Theatre, Cirque du Soleil, and Broadway national tours, to name a few), will show you how to write compelling headlines, be aggressively clever in your wordplay and — above all — make every character matter in our world of ever-shrinking copy blocks.
Larry Dean Harris
Principal WORDS


Ways to Diversify and Grow Your Audience with Social Media

Whether they’re influencers, performers, or even from other organizations, social media collaborators can help diversify and grow your audience. Learn what works best on the most popular platforms, what the hot trends are, and how to deliver compelling content.
Moderator: Art Quiñones
Marketing & Communications Officer Theatre Bay Area

Meghan Jolliffe
Membership & Community Engagement Officer Theatre Bay Area

Raquel Basco

Ashley Johnson-Schwartz
Social Media Manager ODC Dance

Nakia Gibbs
Digital Marketing Associate American Conservatory Theater


(program and speakers subject to change)

Our Sponsors

  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager software to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    Ready. Set. Reimagine. DRMTM (dream team) is a national arts + culture team that leads organizations to claim the power of their brand to achieve mission purpose, clarity and capacity. DRMTM’s unique process of brand research + messaging + design builds bold and compelling brands that create vital connections and transform community life.

    More Info
  • Images

    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

    More Info
  • Images

    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

    More Info
  • Images

    The Activity Stream Group envisions a world where live entertainment organizations have the power to create and deliver exceptional experiences for their audiences effortlessly. Drawing on our expertise in live entertainment and innovative technology, we've created a suite of solutions tailored to support live event organizers in every phase of the event lifecycle. From the initial conception of an event to the final settlement, our solutions help you manage your venue, build an audience, and deliver an unforgettable visitor experience.

    With 600+ clients across 20 countries, you will find Activity Stream solutions in many of the world’s largest entertainment capitals. Learn more about our solutions and what we stand for here

    More Info


July 18, 2023:
Keynote (Program starts at 8:45 a.m.)
Lunch on Your Own
Opening Reception with one-on-ones

July 19, 2023:
Morning Plenary (Program starts at 8:45 a.m.)
The Bold Brand Lab
Networking Reception with one-on-ones
Roundtables with the Experts
Closing Plenary
Conference ends at 4:00 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!