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Holiday Inn San Francisco—Golden Gateway
1500 Van Ness Avenue, San Francisco, CA 94109

Tuesday, July 18

Registration; Lobby

8:15 a.m. – 5:00 p.m.


Do We Need a New Vision for the Arts?

8:45 a.m. – 9:50 a.m.; Gold Rush Ballroom

Kay Sprinkel Grace

Reshaping the Patron Experience and Saving Money with Digital Program Books

10:20 a.m. – 11:10 a.m.; Gold Rush Ballroom

David Dombrosky

Igniting Donors’ Passions At Small To Mid-Size Organizations

10:20 a.m. – 11:10 p.m.; Oregon/Nevada

Carol Eggers, Sherri Young, Gregory Hunt, Alicia Tos

Audience Opinions And Roles In Your Equity Work

11:20 a.m. – 12:10 p.m.; Gold Rush Ballroom

Surale Phillips

New Ways To Tell Our Stories: Strategies & Tactics For Connecting With Audiences to Bring Them [Back]

11:20 a.m. – 12:10 p.m.; Oregon/Nevada

Jennifer Edwards, Adrian Madison Cairo

Lunch On Your Own

12:10 p.m. – 1:30 p.m.

The Changing Face Of Arts Advocacy: What Is Different Going Forward Into A New Reality?

1:30 p.m. – 2:20 p.m.; Gold Rush Ballroom

Julie Baker

Put Butts In Seats With Words

1:30 p.m. – 2:20 p.m.; Oregon/Nevada

Larry Dean Harris

5 Steps To Optimize Your Website For Maximum Effectiveness

2:30 p.m. – 3:20 p.m.; Gold Rush Ballroom

LaMae Weber, Behnam Ataee

The 30-Second Delivery: Your Story In 100 Words

2:30 p.m. – 3:20 p.m.; Oregon/Nevada

Larry Dean Harris


3:30 p.m. – 5:30 p.m.; Gold Rush Ballroom


3:45 p.m. – 5:30 p.m.; Gold Rush Ballroom

Wednesday, July 19

Registration; Lobby

8:15 a.m. – 3:00 p.m.

Building Audiences And Donors After A Pandemic

8:45 a.m. – 9:45 a.m.; Gold Rush Ballroom

Kay Sprinkel Grace, Rebecca Nestle, TJ Gorton, Adam Thurman

Purpose And Capacity For New Ways Forward

9:55 a.m. – 11:55 a.m.; Gold Rush Ballroom

Surale Phillips, Laura Bessinger-Morse, Cheryl Baldwin


12:00 p.m. – 12:30 p.m.; Gold Rush Ballroom


12:00 p.m. – 12:30 p.m.; Gold Rush Ballroom

Lunch With The Experts

12:30 p.m. – 1:00 p.m.; Gold Rush Ballroom

Dessert With The Experts

1:00 p.m. – 1:30 p.m.; Gold Rush Ballroom

Ways To Diversify And Grow Your Audience With Social Media

1:35 p.m. – 2:50 p.m.; Gold Rush Ballroom

Art Quiñones, Meghan Crosby-Joliffe, Raquel Basco, Ashley Johnson-Schwartz, Nakia Gibbs

People, Not Pyramids: What Really Drives Patron Loyalty Today?

3:00 p.m. – 3:50 p.m.; Gold Rush Ballroom

Bethany Nothstein

Closing Remarks

3:50 p.m. – 4:00 p.m.; Gold Rush Ballroom

John Zorn

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

    More Info
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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

    More Info
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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

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July 18, 2023:
Keynote (Program starts at 8:45 a.m.)
Lunch on Your Own
Opening Reception with one-on-ones

July 19, 2023:
Morning Plenary (Program starts at 8:45 a.m.)
The Bold Brand Lab
Networking Reception with one-on-ones
Roundtables with the Experts
Closing Plenary
Conference ends at 4:00 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!