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AGENDA


NATIONAL ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, San Francisco

Holiday Inn San Francisco—Golden Gateway
1500 Van Ness Avenue, San Francisco, CA 94109

Tuesday, July 18


Registration; Lobby

8:15 a.m. – 5:00 p.m.


KEYNOTE

Do We Need a New Vision for the Arts?

8:45 a.m. – 9:50 a.m.; Gold Rush Ballroom

Kay Sprinkel Grace



Reshaping the Patron Experience and Saving Money with Digital Program Books

10:20 a.m. – 11:10 a.m.; Gold Rush Ballroom

David Dombrosky



Igniting Donors’ Passions At Small To Mid-Size Organizations

10:20 a.m. – 11:10 p.m.; Oregon/Nevada

Carol Eggers, Sherri Young, Gregory Hunt, Alicia Tos



Audience Opinions And Roles In Your Equity Work

11:20 a.m. – 12:10 p.m.; Gold Rush Ballroom

Surale Phillips



New Ways To Tell Our Stories: Strategies & Tactics For Connecting With Audiences to Bring Them [Back]

11:20 a.m. – 12:10 p.m.; Oregon/Nevada

Jennifer Edwards, Adrian Madison Cairo


Lunch On Your Own

12:10 p.m. – 1:30 p.m.



The Changing Face Of Arts Advocacy: What Is Different Going Forward Into A New Reality?

1:30 p.m. – 2:20 p.m.; Gold Rush Ballroom

Julie Baker



Put Butts In Seats With Words

1:30 p.m. – 2:20 p.m.; Oregon/Nevada

Larry Dean Harris



5 Steps To Optimize Your Website For Maximum Effectiveness

2:30 p.m. – 3:20 p.m.; Gold Rush Ballroom

LaMae Weber, Behnam Ataee



The 30-Second Delivery: Your Story In 100 Words

2:30 p.m. – 3:20 p.m.; Oregon/Nevada

Larry Dean Harris


Reception

3:30 p.m. – 5:30 p.m.; Gold Rush Ballroom


One-on-Ones

3:45 p.m. – 5:30 p.m.; Gold Rush Ballroom


Wednesday, July 19


Registration; Lobby

8:15 a.m. – 3:00 p.m.


PLENARY
Building Audiences And Donors After A Pandemic

8:45 a.m. – 9:45 a.m.; Gold Rush Ballroom

Kay Sprinkel Grace, Rebecca Nestle, TJ Gorton, Adam Thurman


THE BOLD BRAND LAB
Purpose And Capacity For New Ways Forward

9:55 a.m. – 11:55 a.m.; Gold Rush Ballroom

Surale Phillips, Laura Bessinger-Morse, Cheryl Baldwin


Reception

12:00 p.m. – 12:30 p.m.; Gold Rush Ballroom


One-on-Ones

12:00 p.m. – 12:30 p.m.; Gold Rush Ballroom


Lunch With The Experts

12:30 p.m. – 1:00 p.m.; Gold Rush Ballroom


Dessert With The Experts

1:00 p.m. – 1:30 p.m.; Gold Rush Ballroom



Ways To Diversify And Grow Your Audience With Social Media

1:35 p.m. – 2:50 p.m.; Gold Rush Ballroom

Art Quiñones, Meghan Crosby-Joliffe, Raquel Basco, Ashley Johnson-Schwartz, Nakia Gibbs



People, Not Pyramids: What Really Drives Patron Loyalty Today?

3:00 p.m. – 3:50 p.m.; Gold Rush Ballroom

Bethany Nothstein


Closing Remarks

3:50 p.m. – 4:00 p.m.; Gold Rush Ballroom

John Zorn


Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
  • Images

    Substrakt is a leading digital agency specialising in the arts and culture sector. We partner with over 70 cultural organisations around the world to create digital experiences that connect people to art, ideas and each other. We’re here to make cultural experiences more accessible, engaging and impactful through thoughtful design, smart technology and strategic thinking.

    We offer a full suite of digital services, including the design and development of websites and digital products, alongside strategic consultancy, training and ongoing support. Our consultancy work spans areas such as digital strategy, content strategy, SEO, user research, accessibility and analytics.

    We’re proud to work with some of the world’s most inspiring cultural organisations, including the National Theatre, PAC NYC, Malmö Opera, Henry Moore Foundation, Shakespeare's Globe, Scottish Ballet, Kettle’s Yard, Leeds Heritage Theatres, Southbank Centre, and the Folger Shakespeare Library.

    More Info
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    InstantEncore connects Arts & Culture Organizations with their communities through beautifully designed, affordable and easy to navigate digital engagement tools. IE partners with Arts Organizations to bring their mobile apps and digital programs to life, ensuring a positive experience for audiences of all ages.

    More Info
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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

    More Info
  • Images

    F+H Partners offers tailored development and planning services for arts and culture organizations of all sizes. With our extensive experience as advancement professionals and consultants, we collaborate directly with you to strengthen your fundraising and deepen your impact. Our personalized approach, informed by best practices and pragmatic solutions, has contributed to millions of dollars raised for our partners. We focus on building organizational capacity, ensuring you internalize the tools and processes for long-term success by actively working with you to translate robust plans into ongoing achievements.

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  • Images

    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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    CourseStorm is an easy-to-use class registration and marketing platform perfect for arts & culture education programs and kids camps. Our cloud-based system offers a single platform to manage individual and group course registration, payment processing, rosters, waitlists, attendance tracking, customizable registration forms, class communication, and more. Learn more at https://www.coursestorm.com

    More Info
  • Images

    NEW Marketing Solutions is a full-service marketing and audience development firm built around the audience development trifecta: marketing, ticketing, and experience.

    The focus is always your audience — creating seamless, data-informed strategies that connect from first impression to lasting relationship. With deep experience in ticketing, subscriptions, group sales, and audience development (plus fluency in Tessitura, social media, email, and more), the goal is to turn your ambitious ideas into real-life systems that actually work.

    Because when marketing listens, audiences respond. And when data is used thoughtfully, it delights. Join us at one of our free Executive Roundtable Discussions. Get more intel and your invites at NEW-MarketingSolutions.com/events.

    More Info
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    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

    More Info
  • Images

    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

    More Info

Schedule

July 18, 2023:
Keynote (Program starts at 8:45 a.m.)
Breakouts
Lunch on Your Own
Breakouts
Opening Reception with one-on-ones

July 19, 2023:
Morning Plenary (Program starts at 8:45 a.m.)
The Bold Brand Lab
Networking Reception with one-on-ones
Roundtables with the Experts
Closing Plenary
Conference ends at 4:00 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!