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Holiday Inn San Francisco—Golden Gateway
1500 Van Ness Avenue, San Francisco, CA 94109

Tuesday, July 18

Registration; Lobby

8:15 a.m. – 5:00 p.m.


Do We Need a New Vision for the Arts?

8:45 a.m. – 9:50 a.m.; Gold Rush Ballroom

Kay Sprinkel Grace

Reshaping the Patron Experience and Saving Money with Digital Program Books

10:20 a.m. – 11:10 a.m.; Gold Rush Ballroom

David Dombrosky

Igniting Donors’ Passions At Small To Mid-Size Organizations

10:20 a.m. – 11:10 p.m.; Oregon/Nevada

Carol Eggers, Sherri Young, Gregory Hunt, Alicia Tos

Audience Opinions And Roles In Your Equity Work

11:20 a.m. – 12:10 p.m.; Gold Rush Ballroom

Surale Phillips

New Ways To Tell Our Stories: Strategies & Tactics For Connecting With Audiences to Bring Them [Back]

11:20 a.m. – 12:10 p.m.; Oregon/Nevada

Jennifer Edwards, Adrian Madison Cairo

Lunch On Your Own

12:10 p.m. – 1:30 p.m.

The Changing Face Of Arts Advocacy: What Is Different Going Forward Into A New Reality?

1:30 p.m. – 2:20 p.m.; Gold Rush Ballroom

Julie Baker

Put Butts In Seats With Words

1:30 p.m. – 2:20 p.m.; Oregon/Nevada

Larry Dean Harris

5 Steps To Optimize Your Website For Maximum Effectiveness

2:30 p.m. – 3:20 p.m.; Gold Rush Ballroom

LaMae Weber, Behnam Ataee

The 30-Second Delivery: Your Story In 100 Words

2:30 p.m. – 3:20 p.m.; Oregon/Nevada

Larry Dean Harris


3:30 p.m. – 5:30 p.m.; Gold Rush Ballroom


3:45 p.m. – 5:30 p.m.; Gold Rush Ballroom

Wednesday, July 19

Registration; Lobby

8:15 a.m. – 3:00 p.m.

Building Audiences And Donors After A Pandemic

8:45 a.m. – 9:45 a.m.; Gold Rush Ballroom

Kay Sprinkel Grace, Rebecca Nestle, TJ Gorton, Adam Thurman

Purpose And Capacity For New Ways Forward

9:55 a.m. – 11:55 a.m.; Gold Rush Ballroom

Surale Phillips, Laura Bessinger-Morse, Cheryl Baldwin


12:00 p.m. – 12:30 p.m.; Gold Rush Ballroom


12:00 p.m. – 12:30 p.m.; Gold Rush Ballroom

Lunch With The Experts

12:30 p.m. – 1:00 p.m.; Gold Rush Ballroom

Dessert With The Experts

1:00 p.m. – 1:30 p.m.; Gold Rush Ballroom

Ways To Diversify And Grow Your Audience With Social Media

1:35 p.m. – 2:50 p.m.; Gold Rush Ballroom

Art Quiñones, Meghan Crosby-Joliffe, Raquel Basco, Ashley Johnson-Schwartz, Nakia Gibbs

People, Not Pyramids: What Really Drives Patron Loyalty Today?

3:00 p.m. – 3:50 p.m.; Gold Rush Ballroom

Bethany Nothstein

Closing Remarks

3:50 p.m. – 4:00 p.m.; Gold Rush Ballroom

John Zorn

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

    More Info
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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

    More Info
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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

    More Info
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    Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a​ ​plan​ that gets your audience excited for your next ​show.

    Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. ​You also won't be left figuring out how to implement a lofty plan. We can execute it ​for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team.​ Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.

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  • Images

    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

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    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

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    At Ludus, we believe ticketing, marketing, and fundraising should be effortless, allowing you to focus on what truly matters: your events. Our simple, web-based software simplifies event management with integrated tools for ticketing (both online and in-person), marketing, fundraising, and built-in CRM tools. Additionally, Ludus offers Collections for payments beyond tickets, registration tools, a streaming platform (AnywhereSeat), and volunteer management features. Ludus is completely free, with no contracts tying you down. Plus, enjoy live support every day and night, including weekends. We listen to our community and continuously evolve, creating new features and updates to serve you better. Simplify your operations and free your time with Ludus, ensuring a successful and streamlined event season. https://hello.ludus.com/

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July 18, 2023:
Keynote (Program starts at 8:45 a.m.)
Lunch on Your Own
Opening Reception with one-on-ones

July 19, 2023:
Morning Plenary (Program starts at 8:45 a.m.)
The Bold Brand Lab
Networking Reception with one-on-ones
Roundtables with the Experts
Closing Plenary
Conference ends at 4:00 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!