Arts Reach - Association of Arts Management, Marketing and Development Professionals

The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together

GET YOUR FIRST MONTH FREE!GET YOUR FIRST MONTH FREE!

Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies that ensure you will successfully navigate uncertain times and capitalize on the new possibilities.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access to powerful cutting-edge resources.

ONE MEMBERSHIP FOR YOUR ENTIRE ORGANIZATION!

The membership is for your entire organization. You can have up to three contacts at your organization on file. Each month, we will send the people on file from your group the invitation to that month's events, and those people can distribute the invitation to everyone else in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you’ll immediately receive a comprehensive package of over 100 webinar recordings to dig into and share with your organization right away (a $10,000 value).

The categories of webinars are:

Monetizing On-Line Content (including “The Future of Live Entertainment”)
Equity, Diversity, Inclusion and Accessibility for a New World (including “Fostering a Culture of Psychological Safety”)
Rethinking the Future of Your Organization (including “The Shift From Printed to Digital Program Books”)
E-Marketing for Our Times (including “How to Join the World of #TikTok – THE Place to Be!”)
Branding: Now More Important Than Ever (including “Put Butts in Seats with Words!)
Fundraising (including “Finding New Donors During Difficult Times”)
Corporate Sponsorships in a New Era (including “How to Secure Corporate Partners and Where to Find Your Best Prospects”)

THEN YOU’LL START WITH THE FOLLOWING

SEPTEMBER & OCTOBER WEBINARS - on crucial topics like
• Beyond the Noise: Three Pillars That Drive Success; Presenter: Bethany Nothstein; September 18
• The Major Gifts Machine: Building the Business Processes for Your Major Gifts Pipeline; Presenter: Peter Hussell; September 25
• DIY Web Maintenance and Optimization; Presenter: LaMae Weber; October 16
• Beyond the Buy: Secrets to Creating Superfans of Your Arts Organization; Presenter: Nicole Wetzell, October 29

You will receive recordings of all webinars and roundtables.

ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.

GET YOUR FIRST MONTH FREE!

WEBINARS OF THE MONTH WEBINARS OF THE MONTH

WEBINAR: THURSDAY, SEPTEMBER 18, 11:00 A.M., PST

Beyond the Noise: Three Pillars That Drive Success

PRESENTER:
Bethany Nothstein

Drowning in a sea of competing priorities? Let’s cut through the clutter and uncover the three key principles that will elevate your organization’s performance. This session will equip you with real-world success stories and data-driven strategies to:

Cultivate growth: Discover untapped revenue opportunities within your existing audiences.
Reclaim your time: Automate the mundane and empower your team to focus on what matters most – the human touch.
Forge deep connections: Build authentic relationships with your audiences that drive engagement and loyalty.

Leave behind the noise and join us as we chart a course toward a more impactful, prosperous, and healthy future for your organization.

WEBINAR: THURSDAY, SEPTEMBER 25, 11:00 A.M., PST

The Major Gifts Machine: Building the Business Processes for Your Major Gifts Pipeline

PRESENTER:
Peter Hussell

Staying on course with major gifts is mission critical for every not-for-profit. To be effective, you need ways to keep your team focused, capture important donor interactions, and develop and deliver meaningful cultivation and stewardship.

How well you build and maintain your ‘machine’ is the difference between consistent success overtime, or constantly being set back by staff turnover, missed opportunities, and unfocussed ‘over cultivation’.

In this session you will learn about the building blocks of a major gift pipeline and using your CRM tools and team best practices to manage your most important funder relationships. Keeping it simple and consistent is key!

WEBINAR: THURSDAY, OCTOBER 16, 11:00 A.M., PST

DIY Web Maintenance and Optimization

PRESENTER:
LaMae Weber

We will discuss powerful tools available to you for free or low-cost. Optimizing these tools will make a substantial impact on your organization's ability to be seen (search everything optimization) on the web, as well as display your credibility and authority.

You’ll see each of these tools with simple steps to success. Our presenters will be able to answer your questions, whether technical or everyday uses, and most importantly the value and impact of each tool.

LaMae requests your active participation during the presentation. So bring your questions and any tools you use or are wondering about.

WEBINAR: WEDNESDAY, OCTOBER 29, 11:00 A.M., PST

Behind the Buy: Secrets to Creating Superfans of Your Arts Organization

PRESENTER:
Nicole Wetzell

Before anyone clicks “Buy Tickets,” their decisions' are already in motion. What they see, feel, and hear in the lead-up shapes whether they show up once — or come back.

This session explores what drives those choices and how you can influence them using short-term Pre‑Suasion techniques. Then, we'll unpack how to earn super fan status by building a thriving community, not just a passive audience. Because at a time when loneliness is one of the biggest issues facing our society, what you offer matters more than ever.

You’ll walk away with:

Easy-to-use strategies rooted in behavioral science
Messaging shifts that increase urgency and connection
Ideas for building a thriving community, not just a traditional audience
Real examples and a hands-on activity to apply it to your 25/26 plans

ROUNDTABLES OF THE MONTHROUNDTABLES OF THE MONTH

TBA

Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

TESTIMONIALSTESTIMONIALS

Kallee Lins

"I've found so much value in the platform as a small nonprofit leader who needs actionable advice that can be implemented without significant financial investment. The speakers curated by Arts Reach undoubtedly address the particular experiences of my small arts organization."

Kallee Lins
Publisher
The Dance Current, Canada's Dance Magazine

Mary Trigg

"This was an excellent webinar, especially pertinent to small organizations like the one I run. I hope the replay will be available soon!"

Mary Trigg
Executive Director
Princeton Pro Musica

Don Reinhold

“The webinar was simply great and very helpful.”

Don Reinhold
Chief Executive Officer
Wichita Symphony Orchestra

Hild Peersen

"Arts Reach is an amazing resource."

Hild Peersen
Executive Director
Westerville Symphony

Dwight Tate

“I find these meetings, and the information they provide, useful.”

Dwight Tate
Board Member
Riverside Philharmonic

Simon Docking

"We had a great Arts Allies session. All four of the people in our team attended. It was inspiring, and we had a wonderful debrief in the office afterwards."

Simon Docking
Managing and Artistic Director
Scotia Festival of Music

Elizabeth Bracey

"I am writing to let you know how grateful we are for the work you have put into the New Ways Forward program of webinars and roundtables. We have benefited from these programs so much, learning new approaches and ideas as well as checking in to make sure we are on the right track.

We have attended many of the webinars and participated in a few roundtables. Each one is professionally presented and I am taking away something practical and useful from each one that I attend. They have been energizing for me and for my staff and we are finding ways to apply much of the content immediately. Sometimes we are simply getting confirmation that we are doing the right things as we navigate this new “normal” in the Arts world.

I have also participated in a one-on-one with an Arts Ally, choosing to have a social media audit. The feedback was very helpful and personal to us and we got tools to use right away to make improvements. The feedback was empowering and encouraging – just what we need right now.

Thanks for all you do and keep it up! It IS making a difference!"

Elizabeth Bracey, Managing Director
Franklin Park Arts Center
Purcellville, VA

Our Sponsors

Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:

School leadership: Strengthening education leadership to improve student achievement.
Afterschool: Helping selected cities make good afterschool programs available to many more children.
Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
Arts education: Expanding arts learning opportunities for children and teens.
Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info

Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."

Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works