The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together


Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies to help you navigate uncertain times and be fully prepared for the future opportunities that await.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access -- every month -- to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has paid for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you'll immediately receive a comprehensive package of over 40 webinar recordings to dig into and share with your organization right away (a $4000 value).

The categories of webinars are:

  • Monetizing On-Line Content (including “Zoom in for Success!”)
  • Equity, Diversity, Inclusion and Accessibility for a New World (4 webinars)
  • Rethinking the Future of Your Organization (including “Back to the Theater!”)
  • E-Marketing for Our Times (including “Maximizing Your Social Storytelling Dollars”)
  • Branding: Now More Important Than Ever
  • Fundraising (including “Fundraising in Times of Crisis”)
  • Corporate Sponsorships in a New Era


  • FEBRUARY WEBINARS - on crucial topics like
    • How Did We Do? What More Do We Need to Do?; Presenter: David Dombrosky, February 11
    • Coming Back Stronger: Using the Shutdown to Rebuild Audience Loyalty; Presenters: Michael Mael & Karen Freeman, February 18
    • Use Marketing Automation to Give Your Website Visitors What They Want; Presenter: LaMae Weber, February 25

  • FEBRUARY ROUNDTABLE – intimate, virtual forums led by experts tackling critical issues
    • TBA
  • Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

  • ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

  • ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

    Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

    And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.


      Join now to get all the benefits outlined above for one month FREE, plus your comprehensive package of webinar recordings (valued at $2500) which will be sent to you immediately.

      We guarantee your satisfaction. You may cancel at any time. If you decide not to cancel during your first month trial period, you will be billed every month to the credit card provided and will be automatically renewed at the same rate of $18 USD/month until you cancel.

      If your institution is not able to pay monthly, contact us and we will be in touch with you to work out a different arrangement.

      Don’t wait. Space is limited.



How Did We Do? What More Do We Need To Do?

David Dombrosky

As we plan for reopening, how will the challenges and changes of the past year inform our future? In this session, David Dombrosky, Chief Marketing Officer for InstantEncore, will:

  • Highlight lessons learned from the industry’s digital pivot in 2020
  • Discuss the protocols and digital tools that helped organizations who did reopen provide a safer environment for returning patrons
  • Explore questions facing arts organizations as we look to the future

The past year brought extraordinary challenges and changes for the arts and culture industry. We all learned how to work together remotely during quarantine. Many organizations pivoted from physical to digital patron engagement with livestreams, web series, and archival content. Others reopened with new protocols and digital tools to reduce contact points and create a safer environment for returning audiences.

2021 brings hope with new national leadership and a burgeoning vaccination program. At January’s Association of Performing Arts Professionals conference, National Institute of Allergy and Infectious Diseases Director Dr. Anthony Fauci said, “If everything goes right, [herd immunity] will occur some time in the fall of 2021. So that by the time we get to the early to mid-fall, you can have people feeling safe performing onstage as well as people in the audience.” In approximately the span of 18 months, our stages and audiences will have changed forever. Bring your questions, and let’s talk about what this is going to look like and how you can be ready.



Coming Back Stronger: Using the Shutdown to Rebuild Audience Loyalty

Michael Mael & Karen Freeman

Led by The Advisory Board for the Arts' Michael Mael and Karen Freeman, this session will offer:

  • Practical steps for attracting and retaining new loyal audiences at this moment
  • Data to back up these recommendations and create a path to move forward
  • Tangible tools to help your organization effectively market to, communicate with and engage audiences during this extended pandemic period

Research from past downturns and crises shows that audiences typically don’t return at the same levels as before. Even once return is safe and we reopen our doors, we can expect – after an initial post-reopening burst of audience energy – that arts organizations will face challenges to audience growth that will limit their return and loyalty.

How can we avoid that drop off in 2021 and beyond? What are the critical actions to take now to avoid an acceleration of the generational shift away from the performing arts after reopening? We will help you build a new approach, with tangible, data-driven steps to take during this period of limited audiences, to stem the decline in audiences post-reopening.

After the initial reopening, we are likely to hit audience plateaus at much lower levels than pre-pandemic. At this point, we will face the much harder task of relying on non-core audiences, who are already less engaged, to return after an extended period of no in-person experiences and limited self-selection into digital offerings.

The key to accelerating healthy audience return may be found outside the arts. In other sectors, consumer brands have developed a clear answer for building bonds with non-core consumers. These brands cultivate deep emotional connections with consumers around values that are common to consumers and the brand, making clear what they ‘stand for’ well beyond the particular products and services they offer.

"Coming Back Stronger" will be based, in part, on ABA’s breakthrough research to identify audience segments by understanding ticket buyer motivations rather than merely their demographic identity.



Use Marketing Automation to Give Your Website Visitors What They Want

LaMae Weber

New ways to track your website visitors and thoroughly personalize their experiences can add up to increases in your ticket sales and donations. LaMae Weber, CEO of Dream Warrior Group, will show you an overview with examples of how marketing automation helps companies make the right marketing decisions, segment lists based on personalization, and offer their visitors what they are truly looking for. Marketing automation tools are much less costly to use than even a year ago!





Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences