Arts Reach - Association of Arts Management, Marketing and Development Professionals

The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together

GET YOUR FIRST MONTH FREE!GET YOUR FIRST MONTH FREE!

Everything’s changed. And the key to success is working and learning TOGETHER to build a new future TOGETHER.

Arts professionals across the globe have already signed up for Arts Reach New Ways Forward – a comprehensive package of breakthrough strategies that ensure you will successfully navigate uncertain times and capitalize on the new possibilities.

When you join Arts Reach New Ways Forward, you’ll be part of the solution and have unfettered access to powerful cutting-edge resources.

The membership is for your entire organization. Each month, we will send the person in your group who has signed up for the membership the invitation to that month's events, and that person can distribute the invitation to everyone in your company.

We'll provide answers to what you’re seeking from a variety of sources.

When you join, you’ll immediately receive a comprehensive package of over 100 webinar recordings to dig into and share with your organization right away (a $10,000 value).

The categories of webinars are:

Monetizing On-Line Content (including “The Future of Live Entertainment”)
Equity, Diversity, Inclusion and Accessibility for a New World (including “Fostering a Culture of Psychological Safety”)
Rethinking the Future of Your Organization (including “The Shift From Printed to Digital Program Books”)
E-Marketing for Our Times (including “How to Join the World of #TikTok – THE Place to Be!”)
Branding: Now More Important Than Ever (including “Put Butts in Seats with Words!)
Fundraising (including “Finding New Donors During Difficult Times”)
Corporate Sponsorships in a New Era (including “How to Secure Corporate Partners and Where to Find Your Best Prospects”)

THEN YOU’LL START WITH THE FOLLOWING

DECEMBER WEBINARS - on crucial topics like
• Are You Sending the Right Message? Presenter: Robert Friend, December 9
• X Marks the Spot: Why Generation X is Your Last Best Hope; Presenter: Paul Miller, December 15

You will receive recordings of all webinars and roundtables.

ARTS ALLIES - one-on-one conversations with top consultants and industry pros who truly understand your situation. We currently have a roster of 30 (with more to come) standing by to help you move past your most important challenges. You pick the pro who best meets your needs!

ARTS NUGGETS - Ground-breaking case studies, up-to-the-minute special reports, and exclusive offers from our sponsors to make certain you’re on your path to success.

Then, each month we’ll add new webinars and roundtables, grow the Arts Allies roster of top consultants you can select, and deliver Arts Nuggets right to your in-box. You and your staff can look forward to fresh ideas, critical thinking, and smart advice for a new era.

And that’s just the beginning. The more we connect, the more we build, the more we grow, together. Tell us what problems you want help with, and we’ll find the experts to lead the way.

GET YOUR FIRST MONTH FREE!

WEBINARS OF THE MONTH WEBINARS OF THE MONTH

WEBINAR: FRIDAY, DECEMBER 9, 11:00 A.M., PST

Are You Sending the Right Message?

PRESENTER:
Robert Friend

Sending timely, targeted, on-point messages to distinct audience segments is vital to your success, yet this can be challenging to teams that are already overloaded with tasks and projects – especially if they don't have strong profiling across data silos. The consequence is often one-size-fits-no-one communication and poor results, as audiences instead get scooped up by sports, streaming services, or high-budget acts.

This session breaks down how data and tools can increase your sales by making customers feel seen and appreciated when they receive the right message at the right time in the right way. You'll leave with ideas on where to start, how to run multi-channel communications, and how to tweak messages to trigger much stronger responses from your audiences.

WEBINAR: THURSDAY, DECEMBER 15, 11:00 A.M., PST

X Marks the Spot: Why Generation X is Your Last Best Hope

PRESENTER:
Paul Miller

Sandwiched between Baby Boomers and Millennials, people born between 1965 and 1980 are finally in the sweetspot for arts and culture organizations. These 42 to 57 year olds have finally reached the age at which they will soon become the largest segment of your audience. And while they may be a smaller group than the ones surrounding them, without their support, the organization you have now will not survive. And if that's not a big enough challenge, listen to this: they've been ignored for their entire lives and they're not happy.

NeverDark’s Paul Miller will give you recent demographic and psychographic data about Gen X and share ways to use that information to execute strategies that help make up for lost time and begin to build meaningful relationships. You'll leave having a better understanding of who this audience is, how to get them to engage with your organization, and why they're so vital to your financial and artistic future.

ROUNDTABLES OF THE MONTHROUNDTABLES OF THE MONTH

TBA

Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.

TESTIMONIALSTESTIMONIALS

Elizabeth Bracey

"I am writing to let you know how grateful we are for the work you have put into the New Ways Forward program of webinars and roundtables. We have benefited from these programs so much, learning new approaches and ideas as well as checking in to make sure we are on the right track.

We have attended many of the webinars and participated in a few roundtables. Each one is professionally presented and I am taking away something practical and useful from each one that I attend. They have been energizing for me and for my staff and we are finding ways to apply much of the content immediately. Sometimes we are simply getting confirmation that we are doing the right things as we navigate this new “normal” in the Arts world.

I have also participated in a one-on-one with an Arts Ally, choosing to have a social media audit. The feedback was very helpful and personal to us and we got tools to use right away to make improvements. The feedback was empowering and encouraging – just what we need right now.

Thanks for all you do and keep it up! It IS making a difference!"

Elizabeth Bracey, Managing Director
Franklin Park Arts Center
Purcellville, VA

Kallee Lins

"I've found so much value in the platform as a small nonprofit leader who needs actionable advice that can be implemented without significant financial investment. The speakers curated by Arts Reach undoubtedly address the particular experiences of my small arts organization."

Kallee Lins
Publisher
The Dance Current, Canada's Dance Magazine

Mary Trigg

"This was an excellent webinar, especially pertinent to small organizations like the one I run. I hope the replay will be available soon!"

Mary Trigg
Executive Director
Princeton Pro Musica

Don Reinhold

“The webinar was simply great and very helpful.”

Don Reinhold
Chief Executive Officer
Wichita Symphony Orchestra

Hild Peersen

"Arts Reach is an amazing resource."

Hild Peersen
Executive Director
Westerville Symphony

Dwight Tate

“I find these meetings, and the information they provide, useful.”

Dwight Tate
Board Member
Riverside Philharmonic

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
More Info

The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:

School leadership: Strengthening education leadership to improve student achievement.
Afterschool: Helping selected cities make good afterschool programs available to many more children.
Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
Arts education: Expanding arts learning opportunities for children and teens.
Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

More Info

Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."

Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works