WEBINARS
WEBINAR: THURSDAY, OCTOBER 24, 11:00 A.M., PST
The Donor Development Continuum is Dead: Better Ways to Think About Getting and Keeping Donors
PRESENTER:Louis Diez
The traditional donor development continuum, which assumes a linear progression from awareness to interest to involvement to investment, is no longer relevant in today’s dynamic and diverse fundraising environment. In this session, you will learn how to replace the outdated continuum with a more flexible and effective framework that adapts to the needs and preferences of your donors. You will also learn how to segment your donors based on their behavior, motivation, and potential, and how to tailor your communication and cultivation strategies accordingly.
WEBINAR: THURSDAY, NOVEMBER 14, 11:00 A.M., PST
The 5 Metrics Worth Investing In
PRESENTER:Bethany Nothstein
In this time of unique buyer behaviors and shifting priorities a new landscape has emerged. How does your team determine where to dig in? There is so much you could be doing at this time but take a moment together to illuminate your goals through the lens of your data. Explore 5 key metrics from your CRM and ticketing system and how they track against your wider targets, including email engagement, transactions, audience behaviors, and more. Together we’ll share actionable ideas, success stories, and essential technologies to improve performance across communication channels.
Key Learning #1: Establish the benchmarks that matter most to inform your organization’s strategy.
Key Learning #2: Explore practices and technologies to measure and improve these key metrics.
Key Learning #3: Compare your organization’s performance to current sector trends.
WEBINAR: THURSDAY, NOVEMBER 21, 11:00 A.M., PST
Season-Long Media Planning: Keeping Audiences Engaged and Maximizing Impact
PRESENTER:Alex Freeman
In this webinar, performing arts marketing professionals will learn how to develop a comprehensive full-season media plan that effectively balances both paid media and editorial opportunities. We’ll explore strategies for keeping the conversation going with your audience throughout the season, using both advertising and editorial placements to drive consistent engagement. By planning your media efforts in advance, you’ll free up valuable staff time and resources, allowing your team to focus on creating more impactful, exciting marketing campaigns for individual shows. Discover how a well-organized media plan enhances visibility and enables innovation in your marketing efforts.
WEBINAR: THURSDAY, DECEMBER 5, 11:00 A.M., PST
Subscriptions: Are They Down for the Count?
MODERTOR:Katherine Carleton
PANELISTS:
Shannon Urie, Maya Lohchem, Connal McNamara & Kathy Vito
With changing demographics, shifts in consumer and social behaviour, new technologies, and life in a post-pandemic context, how is all of this affecting loyalty and subscriptions? What are the ramifications for programming? And what will it mean for donations?
Our esteemed panel will discuss one of the most pressing topics of today.
(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)
Our Sponsors
Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
More Info
The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
- School leadership: Strengthening education leadership to improve student achievement.
- Afterschool: Helping selected cities make good afterschool programs available to many more children.
- Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
- Arts education: Expanding arts learning opportunities for children and teens.
- Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.
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Testimonials
"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"
"Great actionable ideas as always."
"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."
Media
New From our sponsor, The Wallace Foundation:
What can the arts sector learn from arts organizations of color about community engagement and financial health?Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.
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How Can Arts Organizations Respond to What Communities Need Most?Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.
How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.
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What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.
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What Audiences Want from the Arts as the Pandemic Rages OnPanelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.
