Maximizing Impact Through Donor Advisement Funds and Recurring Gifts

Lisa Greer

Explore the power of donor advisement funds and recurring gifts in sustaining nonprofit organizations. Learn strategies to leverage donor advisement funds effectively and to encourage donors to establish recurring giving patterns for long-term impact.



Unlock the Power of Social Media Advertising: How Arts Organizations Can Maximize Impact By Balancing Paid Ads And Organic Content

Benjamin Tyrrel


As arts organizations face increasing competition for audience attention in the crowded digital landscape, many struggle to effectively leverage social media advertising to connect with their target audiences and drive ticket sales. Paid social media advertising offers a solution, but organizations with limited budgets often hesitate to invest without a clear understanding of how to maximize their return on investment. The key lies in balancing paid ads with organic content.

In this session, Benjamin Tyrrel, Director of Arts Programming at Utah Tech University, and Marketing and Operations Strategist with over 20 years of experience in arts non- profits and digital marketing, will share insights on creating a winning combination of paid and organic tactics. Drawing from his experience helping numerous organizations and business generate over $10 million in sales, Benjamin Tyrrel will provide attendees with a framework for understanding the role of paid ads and organic content in the marketing funnel, as well as proven strategies and actionable tips for maximizing the impact of their social media advertising efforts.

Attendees will learn:
  • The most common mistakes arts organizations make in social media advertising and how to avoid them
  • A framework for understanding the role of paid ads and organic content in the marketing funnel
  • Proven strategies for creating effective paid ads and engaging organic content that work together to achieve marketing goals
  • Actionable tips for allocating budgets, measuring performance, and optimizing social media advertising efforts



Creating Art For Art: Visual Storytelling For Arts Organizations

Jason Clark


Explore the transformative impact of visual storytelling for arts organizations in this presentation. Delve into creating engaging video, captivating photography, and strategic social media content to amplify your brand, reach, and revenue.

Discover the secrets of crafting content that resonates with your audience, fostering a passionate community around your organization. This roadmap will guide you in leveraging visual storytelling as a dynamic tool for success in the digital landscape.

Join us in unlocking the potential of compelling narratives that propel arts organizations to new heights, creating lasting impact and growth. Let's craft a story that captivates, resonates, and fuels your organization's journey toward enhanced visibility and financial success.


(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences