WEBINARS

WEBINAR: FRIDAY, JULY 8, 11:00 A.M., PST

Maximize Your Google Grant in Three (Mostly) Easy Steps

PRESENTER:
Todd Vigil

The Google Grant is a powerful marketing tool offering up to $10,000 per year in free advertising to nonprofits, yet many organizations fail to utilize this generous grant due to a lack of time, resources, or skill set to manage their grant effectively. In this entertaining and engaging session, Todd Vigil, a seasoned arts and nonprofit marketing executive, will walk you through an easy three-campaign strategy that can help you improve your Google Grant performance.

WEBINAR: THURSDAY, JULY 14, 11:00 A.M., PST

Website Accessibility: What You Need To Know

PRESENTERS:
LaMae Weber & Nami Ataee

Web Accessibility has been a hot button issue for the past few years due to lawsuits, regulations and organizations’ expanding desire to be inclusive and welcoming to all visitors – whether it be to their venue or their website. LaMae and Nami will review the latest requirements for ADA, WCAG and accessibility so you are up to date on the this crucial information. Then they’ll delve into the next steps you can take to become more accessible and inclusive.

WEBINAR: THURSDAY, JULY 21, 11:00 A.M., PST

Single Ticket Starting Prices: The Good, The Bad, and the Ugly

PRESENTER:
Sean Kelly

Single ticket on-sales are upon us, and setting your starting prices is always a challenge. Do you just do what you’ve done in the past? Or is there a way to set smarter starting prices so you’re maximizing your revenue right out of the gate, and then adjusting your prices as demand for the show dictates? From how many tiers of pricing you should have, to setting starting prices for blockbusters, we’ll review industry best practices and also deconstruct some less than helpful “conventional wisdom.” Join Sean Kelly of Vatic for a lively discussion of all things Single Tickets and bring those burning questions to the Q&A part of the webinar.

(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:

School leadership: Strengthening education leadership to improve student achievement.
Afterschool: Helping selected cities make good afterschool programs available to many more children.
Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
Arts education: Expanding arts learning opportunities for children and teens.
Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."

Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works