Engaging Government Leaders With Your Arts Organization

Jackson Cooper

When was the last time your local congressperson came to see a show? This webinar will introduce arts professionals to strategies and tactics for engaging local government leaders with your organization. How do you properly host, organize, and promote arts events that include government officials that will elevate your standing and visibility in the community? Attendees will be introduced to the basics of advocacy work, how to use their space for advocacy events and government convenings, how to steward partnerships with leaders, and opportunities for engaging leaders around election cycles.



Artificial Intelligence: What Does It Mean for the Creative Economy, Artists, and Arts Organizations

Doug McLennan

The hottest story in technology right now is artificial intelligence. With the release of image, text and video generators over the past six months, after years of promising, AI seems ready to start a revolution. The claims are enormous: millions of jobs lost, a vast new world of misinformation, that Google's stranglehold on search is over, that everything about the way we do business will change and that to not adopt AI will be death to entire legacy industries.

In the short term, image-generators that have ingested millions of images raise new questions (and fears) about copyright and creative ownership. Text-generators such as ChatGPT have teachers afraid the college essay is dead.

Meanwhile, entrepreneurs are already out there promising myriad new ways to make money off the new technologies. Some are calling AI a new industrial revolution.

So beneath all the hype, hoopla and hyperbole, what do you need to know to keep up as artists and arts administrators? Whether you have plans to jump into AI or are just wondering what all the fuss is about, this session will show you where we are in the revolution and explore the opportunities and dangers of a new technology that promises to change the world.



DEI and Fundraising Strategy

Carl Sylvestre

Diversity, Equity, and Inclusion are the key words dominating the operations all arts organizations over the past few years; how are these ideas integrated in your donor stewardship operations? In addition to focusing on growing your BIPOC audience members, are you strategizing the role this audience plays in your fundraising and development long range planning?


(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences