WEBINARS

WEBINAR: THURSDAY, SEPTEMBER 21, 11:00 A.M., PST

Artificial Intelligence, Machine Learning, and Enhanced Reality: Are You Ready?

PRESENTERS:
LaMae Weber & Nami Ataee

Artificial Intelligence, Machine Learning, and Enhanced Reality have begun to play a vital role in arts organization’s web development, maintenance, and content creation -- and will certainly grow at a speedy pace. This session will bring you up to date on these technologies and provide examples and ideas that you can implement today to greatly enhance your website and marketing efforts. Make sure to be ready for what the future holds by joining this webinar! Please come with your questions for the discussion part of this session.

WEBINAR: THURSDAY, SEPTEMBER 28, 11:00 A.M., PST

Psychographic Segmentation for Marketing, Fundraising and Programming in Cultural Organizations

PRESENTER:
Alexa Magladry

We can’t treat audiences as a single, homogenous mass, but we can’t tailor our service for every single individual. Segmentation is a good compromise. Alexa Magladry, Director of MHM’s North America Division, will examine the different types of segmentation models used in the arts and culture sector, and talk through the evolution of segmentation over time in our sector. We’ll also introduce MHM’s sector-specific psychographic segmentation system, Culture Segments, and discuss how this model can be used across the entire organization - from marketing to philanthropy and programming. We’ll go through real-world examples of Culture Segments in action, and leave with you some practical recommendations on how you can use Culture Segments no matter your size or budget to help connect more people more deeply with your cause.

(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:

School leadership: Strengthening education leadership to improve student achievement.
Afterschool: Helping selected cities make good afterschool programs available to many more children.
Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
Arts education: Expanding arts learning opportunities for children and teens.
Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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Testimonials

"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."

Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works