WEBINARS
WEBINAR: THURSDAY, JANUARY 15, 11:00 A.M., PST
Positioning the Live Arts in a Brave New World
PRESENTER:Duncan Webb
These are challenging times for the performing arts. Audiences have still not recovered to pre-pandemic levels. The culture wars are influencing our organizations and programs. Operating expenses are continuing to rise. And fundraising from both the public and private sectors is becoming more competitive.
In this session, Duncan Webb will offer three strategies to producing and presenting organizations that will help rebuild audiences, create customer loyalty and drive both earned and contributed income. These strategies start with programming and extend to marketing. They can be tackled one at a time or all at once. They connect to foundational principles and mission. And they represent the ways that the live arts are unique and vital for individuals and communities.
WEBINAR: THURSDAY, FEBRUARY 12, 11:00 A.M., PST
Stand Out From the Crowd in the New Search Landscape
PRESENTER:Alex Freeman
The majority of Google searches are now zero click searches. A 2025 survey indicates that 83% of users are utilizing (and prefer) AI search over traditional, and people are increasingly using ChatGPT and other large language models as their primary search. So how can you keep traffic heading to your event pages (and people buying tickets) in this new era of the internet? How can you make sure that the AI agent they’re using has the right information? Join BroadwayWorld’s Alex Freeman for this workshop to build a media strategy that keeps your organization top of mind for both audience members and the AI they are using.
(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)
Our Sponsors
Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
- School leadership: Strengthening education leadership to improve student achievement.
- Afterschool: Helping selected cities make good afterschool programs available to many more children.
- Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
- Arts education: Expanding arts learning opportunities for children and teens.
- Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.
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Testimonials
"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"
"Great actionable ideas as always."
"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."
Media
New From our sponsor, The Wallace Foundation:
What can the arts sector learn from arts organizations of color about community engagement and financial health?Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.
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How Can Arts Organizations Respond to What Communities Need Most?Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.
How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.
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What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.
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What Audiences Want from the Arts as the Pandemic Rages OnPanelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.
