WEBINARS

Drowning in a sea of competing priorities? Let’s cut through the clutter and uncover the three key principles that will elevate your organization’s performance. This session will equip you with real-world success stories and data-driven strategies to:

• Cultivate growth: Discover untapped revenue opportunities within your existing audiences.
• Reclaim your time: Automate the mundane and empower your team to focus on what matters most – the human touch.
• Forge deep connections: Build authentic relationships with your audiences that drive engagement and loyalty.

Leave behind the noise and join us as we chart a course toward a more impactful, prosperous, and healthy future for your organization.

Staying on course with major gifts is mission critical for every not-for-profit. To be effective, you need ways to keep your team focused, capture important donor interactions, and develop and deliver meaningful cultivation and stewardship.

How well you build and maintain your ‘machine’ is the difference between consistent success overtime, or constantly being set back by staff turnover, missed opportunities, and unfocussed ‘over cultivation’.

In this session you will learn about the building blocks of a major gift pipeline and using your CRM tools and team best practices to manage your most important funder relationships. Keeping it simple and consistent is key!

We will discuss powerful tools available to you for free or low-cost. Optimizing these tools will make a substantial impact on your organization's ability to be seen (search everything optimization) on the web, as well as display your credibility and authority.

You’ll see each of these tools with simple steps to success. Our presenters will be able to answer your questions, whether technical or everyday uses, and most importantly the value and impact of each tool.

LaMae requests your active participation during the presentation. So bring your questions and any tools you use or are wondering about.

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Before anyone clicks “Buy Tickets,” their decisions' are already in motion. What they see, feel, and hear in the lead-up shapes whether they show up once — or come back.

This session explores what drives those choices and how you can influence them using short-term Pre‑Suasion techniques. Then, we'll unpack how to earn super fan status by building a thriving community, not just a passive audience. Because at a time when loneliness is one of the biggest issues facing our society, what you offer matters more than ever.

You’ll walk away with:

• Easy-to-use strategies rooted in behavioral science
• Messaging shifts that increase urgency and connection
• Ideas for building a thriving community, not just a traditional audience
• Real examples and a hands-on activity to apply it to your 25/26 plans

In "The 1% You Should Love: The Nonprofit Superpower of Marginal Gains," Todd Vigil, a leading nonprofit marketing strategist, adapts James Clear's revolutionary concept of marginal gains to the nonprofit world. This talk will explore how small, sustained improvements can lead to substantial organizational growth and impact. Designed specifically for leaders of resource-strapped nonprofits, Todd will illustrate the profound effect of 1% improvements across various facets of nonprofit operations.

Through engaging case studies and actionable strategies, attendees will discover the extraordinary power of incremental changes in driving their missions forward. Todd's dynamic presentation not only pays homage to Clear's foundational principles but also adapts them to the unique challenges and opportunities within the nonprofit sector. Attendees will leave empowered, with a clear roadmap for applying marginal gains to achieve their organizational goals.

Our brains are real things. It's easy to forget that our brains really call the shots – including how our audiences behave and the audiences that we seek behave.

We're going to revisit our brains. Every department and every initiative we have is brain-adjacent – the UX of our websites, our marketing, donor outreach, personas, upsells, mission, meaning…how many of our mission statements or value propositions say something about changing people's minds, perspectives, or how they see themselves or the world around them? Those are campaigns targeting arts audiences’ brains!

Thanks to modern neuroscience, we know a lot more about how our brains dictate our behavior than we did before. First, we'll check out some of the fresher perspectives on how we process information and experiences. Then, because human beings don't take action unless their brain is excited to do so, we'll apply it to operating an event-centric organization that encourages participation, belonging, identity, support, and purchases. Let’s get those sparks flying!