Arts Reach Recommends The Wallace Foundation’s Resources!

Free cutting-edge research and reports from The Wallace Foundation are often highlighted at the Arts Reach National Arts Marketing, Development & Ticketing Conference.

The Alchemy of High-Performing Arts Organizations, Part II: A Spotlight on Organizations of Color

21 leaders of arts organizations of color report deep community engagement and high-quality programs were critical to their financial health.

Millennials Are Not a Monolith: Experiences from One Group of Performing Arts Organizations’ Audience-Building Efforts

Strategies to engage millennials in the arts may benefit from accounting for the group’s differences as well as its similarities, according to this brief.

Building Arts Participation Through Transactions, Relationships or Both

First chapter of book based on interviews with practitioners and audience members from 85 cultural organizations investigates the interdependence of an organization's transactional activities and community relationships.

Arts Organizations’ Early Response to COVID-19 Uncertainty: Insights from the Field

More virtual content, more experimentation and more emphasis on social impact could be features of the arts during the early 2020s in response to pandemic and other uncertainties.

Navigating Uncertain Times: A Scenario Planning Toolkit for the Arts and Culture Sector

A scenario planning toolkit is designed to help arts organizations think through how to respond to various future conditions.

The Alchemy of High-Performing Arts Organizations

Financial success for arts organizations begins with artistic excellence and cultural relevance, suggest interviews with leaders of 20 high-performing organizations.

Data And Deliberation: How Some Arts Organizations Are Using Data To Understand Their Audiences

An evaluation from the Building Audiences for Sustainability initiative examines the rewards and challenges of using data and market research to help buck the trend of declining arts audiences.

Audience Building And Financial Health In The Nonprofit Performing Arts: Current Literature And Unanswered Questions

There is scant research evidence to explain why arts audiences are shrinking, how organizations can reverse this trend and whether organizations’ efforts can improve their finances.

Wallace Studies In Building Arts Audiences

In in-depth case studies of arts organizations that worked to expand, diversify or more deeply engage their audiences, researchers examine what worked and what didn’t. The groups range from museums to opera companies.

The Road To Results: Effective Practices For Building Arts Audiences

This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.

Taking Out The Guesswork: A Guide To Using Research To Build Arts Audiences

This practical guide show arts organizations how to use research to cultivate audiences.

To download all of The Wallace Foundation free reports, click here.

Other Resources Media

New From our sponsor, The Wallace Foundation:

What can the arts sector learn from arts organizations of color about community engagement and financial health?

Fifth panel in Wallace’s arts conversation series examines what leaders of arts organizations with deep roots in communities of color see as the keys to their success, as well as what they have learned while navigating crises, including COVID-19.

How Can Arts Organizations Respond to What Communities Need Most?

Fourth panel in Wallace’s Arts Conversation Series examines ways in which cultural organizations can adapt to be more responsive to diverse audiences’ needs.

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences