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National Arts Marketing, Development & Ticketing Conference, Los Angeles

10.29.18 - 10.30.18


Can 100% Digital Marketing Work for Your Organization?

The Phoenix Symphony is allocating 100% of their single ticket advertising budget to digital for the 2017-2018 season. In this session, you’ll learn about the company’s digital evolution, and see how the Symphony used data and experimentation to arrive at this progressive budget. Discover how this real live case study is playing out with $4,000,000 in annual ticket sales on the line—hint: record breaking results.

After this session, you’ll be able to:
  • Implement an iterative and strategic approach to increasing your digital advertising
  • Evaluate how to set, measure and implement key KPI’s to prove, justify and communicate your progress
  • Double down what marketing efforts are working and discontinue or cut back efforts that are not
  • Prove or disprove paradigms in your industry using data (e.g. older audiences don’t use social media)


Go Outside Your Toolbox to Reach and Keep Diverse Audiences

As demographics shift, arts organizations know they need to attract new, more diverse audiences. Achieving this critical goal requires more than a savvy marketing campaign. How do you go beyond marketing techniques to build trust and overcome barriers with diverse communities? For this lively panel, come ready for a robust and honest discussion about authentic engagement practices.
Moderator: Kim Glann
Director of Communications & Marketing Ford Theatres

Bonnie Goodman
Senior Vice President, Marketing and Communications The Music Center

Marlinda Menashe
Director, Institutional Giving and Government Relations LA Opera

Mariluz Gonzalez
Founder/Owner Vesper Public Relations



Lions and Tigers and Blogs, Oh My! Revealing What’s Behind the Curtain with Content Marketing

We are not in Kansas anymore. Current and potential audiences are hungry for insights into our organizations and what we present, but how best to deliver the goods? This panel of thought-leaders will discuss blogs, videos, podcasts and all sorts of media now being used to educate and engage. Attend this session and click your heels together three times. That’s all it takes to make your offerings irresistable!
Moderator: Bill Watson
Director of Media & Marketing WordTheatre

Nicole Dunn
CEO Dunn Pellier Media, Inc.

Tom Loveman
Producer/Writer/Editor/Marketing Specialist

Liz Linares
Co-Founder RousseauLinares

Natacha Rousseau
Public Relations Consultant RousseauLinares


Winning in the New Era of Corporate Sponsorship

Join a panel of funders and experienced fundraisers in a discussion of pursuing corporate giving. Securing cash from corporations can be a challenge, but there are multiple ways to partner with institutions to develop long-term relationships and draw other funders together. Bring your best practices, success stories and questions to this panel presentation and discussion.
Moderator: Genevieve Macias
Director of Development & Communications Long Beach Symphony Association

Brissa Sotelo-Vargas
Director of Community Relations and Government Affairs Valero Energy

Ryan Choura
CEO Choura Events

Pamela Gabriel
VP, Community Relations Manager Bank of America, N.A.


On Your Path to a Successful, Rewarding Career in the Arts

You’re passionate and challenged by the prospects of a long-term career in a field you truly care about.  Burn-out is the number one career killer, especially for early and mid-career managers.  Building strong strategic analytical skill sets, maintaining on-going learning cycles, and paying close attention to future trends are among the many keys to gaining a strong foundation for a rewarding career in the arts. Our panel brings together distinguished professionals to share their secrets, challenges and ultimately their inspirations for a lifetime of passion.  Bring your aspirations and questions.
Amelia Heape
Director of Marketing Hollywood Pantages

Kay Burnham
Vice President, Guest Services Segerstrom Center for the Arts

Jim Royce
Principal Anticipation Marketing

Sara Fousekis
Assistant Dean of Development USC School of Dramatic Arts

Charles Dillingham
Former Managing Director Center Theatre Group


The Art of Negotiation: Creating Win-Win Outcomes

We negotiate daily with nearly everyone we encounter, so it’s one of the most valuable skills you can acquire. In this session, we’ll talk about setting targets, making concessions and finding win-win in negotiation situations, in both professional and personal situations.  You’ll walk away with the confidence to negotiate and the skills to do it well. Negotiation is the fastest money you will ever make or lose, so you won’t want to miss this session!

Marketing Through a New Lens: Reaching the Next Generation of Audiences and Donors on Snapchat

Mark McMaster
Head of US Online Sales Snap Chat


The Road to Optimal Pricing: Where Do You Go From Here?

Everyone is at a different point in the evolution of their pricing strategies. Hear from these seasoned marketing professionals about where they’ve been and where they’re headed in their quest for the perfect pricing strategy. What have been their successes and what obstacles do they still face? Then chime in with your own plans and questions about where to go from here.
Moderator: Jennifer Nelson
3-D Theatricals Box Office & Sales Manager/Volunteer Services

Courtney Moore
Senior Venue Advisor Goldstar Events

Michael Betts
Box Office Manager Musical Theatre West


Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

    More Info
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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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    Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a​ ​plan​ that gets your audience excited for your next ​show.

    Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. ​You also won't be left figuring out how to implement a lofty plan. We can execute it ​for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team.​ Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.

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    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

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    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

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    At Ludus, we believe ticketing, marketing, and fundraising should be effortless, allowing you to focus on what truly matters: your events. Our simple, web-based software simplifies event management with integrated tools for ticketing (both online and in-person), marketing, fundraising, and built-in CRM tools. Additionally, Ludus offers Collections for payments beyond tickets, registration tools, a streaming platform (AnywhereSeat), and volunteer management features. Ludus is completely free, with no contracts tying you down. Plus, enjoy live support every day and night, including weekends. We listen to our community and continuously evolve, creating new features and updates to serve you better. Simplify your operations and free your time with Ludus, ensuring a successful and streamlined event season. https://hello.ludus.com/

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October 29, 2018:
Morning Intensive (Program starts at 8:45 a.m.)
Lunch on Your Own
Opening Reception with one-on-ones

October 30, 2018:
Networking Reception with one-on-ones
Lunch with the Experts
Afternoon Intensive
Breakouts (Conference ends at 5:00 p.m.)

Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!