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Presenter

Judy Haber

Senior Partner, Performance Sponsorship Group

Judy Haber, Senior Partner at Performance Sponsorship Group (PSG) brings extensive experience selling naming rights and corporate sponsorships in Canada. Judy is considered to be a sales expert by her peers in the industry and has conducted audits, packaged and sold Naming Rights for clients including: National Arts Centre, Epcor Centre for the Performing Arts, Shaw Centre in Saskatchewan, City of Calgary, City of Vaughan, the former Hummingbird Centre, and most recently the City of Pickering, securing a $10 million Naming Rights sponsor for a new Library, and a $5 million sponsor for a yet to be constructed community center.

Judy has negotiated and sold sponsorship packages to companies that include: Agrium Inc., Air Canada, Beaverbrook Communities, Bell Canada, Border Paving, Camrost Feldcorp, Can Pak Environmental, Constantine Enterprises, Dairy Queen, Direct Energy, EPCOR,  Lebovic Enterprises, Loraas Disposable Services, Melcor Development, Mizrahi Developments, Nestle, Nordic Fencing, NWT Promotions Inc.,  PepsiCo, Provident Energy Trust, Remax,  Rogers, Scott Builders, Servus Credit Union, Shaw Communications, Shoppers Drug Mart, Sirius Satellite, SMS Equipment, TransAlta, TR Petroleum, TRX RV, Subaru, Subway Restaurants, Western Fitness and many more.

Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

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