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ONE-ON-ONES


CANADIAN ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, TORONTO

05.30.23 - 05.31.23

One-on-Ones take place during the receptions.

Tuesday, May 30, 3:45 p.m. – 5:30 p.m. (seven 15-minute sessions) in SALON 2. Sign up on-site when you check-in.


Jordana Armstrong

Owner/ Marketing Specialist
Jordana Armstrong
  • Social Media Engagement Best Practices
  • Understanding Your Audience Base
  • Following Trends or Being a Trend-Setter
  • Setting Yourself Apart

Boran Zaza

Director of Communications and Development
Orchestras Canada
  • Affordable Content Creation for Small Organizations
  • The Art of Video Content
  • Using TikTok as Part of Your Marketing Strategy

Julie Fossitt

Manager, Marketing & Revenue Development
City of Kingston
  • SMART Goals for Marketing plans
  • How to Save Yourself 20 Hours Per Week
  • Developing KPIs for Marketing Plans
  • How to Develop Personas

Shannon Urie

Marketing Director
National Arts Centre
  • Managing Change Post-Pandemic
  • Attracting a Younger Audience
  • Gathering and Leveraging Patron Insights

Anastassia Lavrinenko

Manager of Ticketing Operations
Toronto Symphony Orchestra
  • Tessitura Functionality
  • TNEW

Kondwani Mwase

Executive Director, Audience Engagement
National Arts Centre
  • Engaging Diverse Audiences
  • The Innovative Mindset

Dessa Hayes

Digital Transformation Agent
Canadian Association for the Performing Arts (CAPACOA)
  • Website SEO for Arts Organizations
  • Structured Data for Performing Arts Events
  • Wikidata for Arts Organizations and Venues
  • Wikimedia Commons for Performing Arts Productions

Wednesday, May 31, noon – 12:30 p.m. (two 15-minute sessions) in SALON 1. Sign up on-site when you check-in.


Jordana Armstrong

Owner/ Marketing Specialist
Jordana Armstrong
  • Social Media Engagement Best Practices
  • Understanding Your Audience Base
  • Following Trends or Being a Trend-Setter
  • Setting Yourself Apart

Boran Zaza

Director of Communications and Development
Orchestras Canada
  • Affordable Content Creation for Small Organizations
  • The Art of Video Content
  • Using TikTok as Part of Your Marketing Strategy

Julie Fossitt

Manager, Marketing & Revenue Development
City of Kingston
  • SMART Goals for Marketing plans
  • How to Save Yourself 20 Hours Per Week
  • Developing KPIs for Marketing Plans
  • How to Develop Personas

Shannon Urie

Marketing Director
National Arts Centre
  • Managing Change Post-Pandemic
  • Attracting a Younger Audience
  • Gathering and Leveraging Patron Insights

Anastassia Lavrinenko

Manager of Ticketing Operations
Toronto Symphony Orchestra
  • Tessitura Functionality
  • TNEW

Kondwani Mwase

Executive Director, Audience Engagement
National Arts Centre
  • Engaging Diverse Audiences
  • The Innovative Mindset

Our Sponsors

  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager software to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    Ready. Set. Reimagine. DRMTM (dream team) is a national arts + culture team that leads organizations to claim the power of their brand to achieve mission purpose, clarity and capacity. DRMTM’s unique process of brand research + messaging + design builds bold and compelling brands that create vital connections and transform community life.

    More Info
  • Images

    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

    More Info
  • Images

    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

    More Info
  • Images

    The Activity Stream Group envisions a world where live entertainment organizations have the power to create and deliver exceptional experiences for their audiences effortlessly. Drawing on our expertise in live entertainment and innovative technology, we've created a suite of solutions tailored to support live event organizers in every phase of the event lifecycle. From the initial conception of an event to the final settlement, our solutions help you manage your venue, build an audience, and deliver an unforgettable visitor experience.

    With 600+ clients across 20 countries, you will find Activity Stream solutions in many of the world’s largest entertainment capitals. Learn more about our solutions and what we stand for here

    More Info

Schedule

May 30, 2023:
Opening Plenary (Program starts at 8:45 a.m.)
Breakouts
Lunch on Your Own
Breakouts
Opening Reception with one-on-ones

May 31, 2023:
Morning Plenary
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Closing Plenary
Conference ends at 3:15 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!