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Twenty Toronto Street Conference Centre
20 Toronto Street 2nd Fl.
Toronto, ON M5C 2B8

Tuesday, May 30

Registration; Lobby

8:15 a.m. – 5:00 p.m.


Embracing Diversity: A Refreshed Approach to Audience Engagement

8:45 a.m. – 9:50 a.m.; Salons 1, 2 & 3

Kondwani Mwase, Shannon Urie

Extreme Engagement: Smart Ways to Include Your Audience and Keep Them Coming Back for More

10:00 a.m. – 11:00 a.m.; Salons 1, 2 & 3

John Karastamatis

How To Secure Corporate Partners And Where To Find Your Best Prospects

11:20 a.m. – 12:10 p.m.; Salon 1

Judy Haber

Arts Marketing Research Part A: Defining the Wicked Question

11:20 a.m. – 12:10 p.m.; Salon 2

Julie Fossitt

Video Content for Arts and Culture

11:20 a.m. – 12:10 p.m.; Salon 3

Jason Clark

Lunch On Your Own

12:10 p.m. – 1:30 p.m.

The Donor Treasure Hunt: Acquisition and Retention in Challenging Times, Part 1

1:30 p.m. – 2:20 p.m.; Salon 1

Cynthia J. Armour, CFRE

Arts Marketing Research Part B: Creating a Survey to Test Your Wicked Question

1:30 p.m. – 2:20 p.m.; Salon 2

Julie Fossitt

The Donor Treasure Hunt: Acquisition and Retention in Challenging Times, Part 2

2:30 p.m. – 3:20 p.m.; Salon 1

Cynthia J. Armour, CFRE

Post Like a Pro

2:30 p.m. – 3:20 p.m.; Salon 2

Jordana Armstrong


3:30 p.m. – 5:30 p.m.; Salon 3


3:45 p.m. – 5:30 p.m.; Salon 2

Wednesday, May 31

Registration; Lobby

8:15 a.m. – 3:00 p.m.

Smart Ways to Fill Seats After a Pandemic

8:45 a.m. – 9:50 a.m.; Salons 1, 2 & 3

Karen Turner, Anastassia Lavrinenko, Nathan Schwartzberg, Barry Higgins

Your Digital Presence: Let’s Improve It!

10:05 a.m. – 10:55 a.m.; Salons 1 & 2

Dessa Hayes

A Day in the Life of a Remote Box Office

10:05 a.m. – 10:55 a.m.; Salon 3

Heather Rowland, April Moon

A Hands-On Introduction to Wikidata

11:05 a.m. – 11:55 a.m.; Salons 1 & 2

Dessa Hayes

Video Content for Arts and Culture

11:05 a.m. – 11:55 a.m.; Salon 3

Jason Clark


12:00 p.m. – 12:30 p.m.; Lobby


12:00 p.m. – 12:30 p.m.; Salon 1

Lunch With The Experts

12:35 p.m. – 1:15 p.m.; Salons 1, 2 & 3

Dessert With The Experts

1:15 p.m. – 1:55 p.m.; Salons 1, 2 & 3

The Essence of Arts Facilities: Life on the Front Lines

2:00 p.m. – 3:00 p.m.; Salons 1, 2 & 3

Duncan Webb, Sam Varteniuk, Sheree Spencer

Closing Remarks

3:00 p.m. – 3:15 p.m.; Salons 1, 2 & 3

John Zorn

Our Sponsors

  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
  • Images

    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
    - Patron & Household CRM
    - Box Office & Internet Sales without 3rd party fees
    - Development & Donation Management
    - Marketing - including email blasts
    - Artist, Staff & Volunteer Management
    - Financial Controls
    - Facility & Project Management

    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager software to track approximately 3/4 of a billion dollars in annual revenue.

    More Info
  • Images

    Ready. Set. Reimagine. DRMTM (dream team) is a national arts + culture team that leads organizations to claim the power of their brand to achieve mission purpose, clarity and capacity. DRMTM’s unique process of brand research + messaging + design builds bold and compelling brands that create vital connections and transform community life.

    More Info
  • Images

    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

    More Info
  • Images

    Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.

    More Info
  • Images

    The Activity Stream Group envisions a world where live entertainment organizations have the power to create and deliver exceptional experiences for their audiences effortlessly. Drawing on our expertise in live entertainment and innovative technology, we've created a suite of solutions tailored to support live event organizers in every phase of the event lifecycle. From the initial conception of an event to the final settlement, our solutions help you manage your venue, build an audience, and deliver an unforgettable visitor experience.

    With 600+ clients across 20 countries, you will find Activity Stream solutions in many of the world’s largest entertainment capitals. Learn more about our solutions and what we stand for here

    More Info


May 30, 2023:
Opening Plenary (Program starts at 8:45 a.m.)
Lunch on Your Own
Opening Reception with one-on-ones

May 31, 2023:
Morning Plenary
Networking Reception with one-on-ones
Lunch with the Experts
Closing Plenary
Conference ends at 3:15 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!