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AGENDA


NATIONAL ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, NEW YORK



07.23.24 - 07.24.24

Tuesday, July 23


Registration; Lobby

9:00 a.m. – 5:00 p.m


KEYNOTE
The 1% You Should Love: The Nonprofit Superpower of Marginal Gains

9:30 a.m. – 10:20 a.m.; 10th Floor

Todd Vigil



Reshaping the Patron Experience and Saving Money with Digital Program Books

10:30 a.m. – 11:20 a.m.; 10th Floor

David Dombrosky



From Clicks to Curtain Calls: Understanding Audience Behavior in Theater Marketing

10:30 a.m. – 11:20 a.m.; Room 405

Alex Freeman, Nicole Rosky



Unlock the Power of Social Media Advertising: How Arts Organizations Can Maximize Impact By Balancing Paid Ads And Organic Content

10:30 a.m. – 11:20 a.m.; Room 406

Benjamin D. Tyrrel



Getting the Pulse on NYC Audiences, Venues, and Talent

11:30 a.m. – 12:20 p.m.; 10th Floor

Tiffany Lyons



The 5 Metrics Worth Investing In

11:30 a.m. – 12:20 p.m.; Room 405

Bethany Nothstein



The Donor Development Continuum is Dead: Better Ways to Think About Getting and Keeping Donors

11:30 a.m. – 12:20 p.m.; Room 406

Louis Diez


Lunch On Your Own

12:20 p.m. – 1:30 p.m.



Marketing And Optimization With A Side Of AI Are Definitely On The 2024 Menu

1:30 p.m. – 2:20 p.m.; 10th Floor

LaMae Weber, Behnam Ataee



TBA

1:30 p.m. – 2:20 p.m.; Room 405



How to Sustain Donor Loyalty (and Why this Could be Transformational for Your Shop)

1:30 p.m. – 2:20 p.m.; Room 406

Louis Diez


KEYNOTE
Run It Like a Business

2:30 p.m. – 3:20 p.m.; 10th Floor

Aubrey Bergauer


Reception & Book Signing

3:30 p.m. – 5:15 p.m.; 10th Floor


One-On-Ones

3:30 p.m. – 5:15 p.m.; 10th Floor


Wednesday, July 24


Registration; Lobby

9:00 a.m. – 3:00 p.m.


PLENARY PANEL
The State Of DEI Initiatives

9:30 a.m. – 10:20 a.m.; 10th Floor

Alisa Martin


PLENARY
AI: What Is Real In 2024 And What Could It Be Going Forward?

10:30 a.m. – 11:20 a.m.; 10th Floor

Patrick Courtin


Reception

11:30 a.m. – 12:00 p.m.; 10th Floor


One-on-Ones

11:30 a.m. – 12:00 p.m.; 10th Floor


Lunch With The Experts

12:00 p.m. – 12:40 p.m.; 10th Floor


Dessert With The Experts

12:40 p.m. – 1:20 p.m.; 10th Floor


WORKSHOP
Sure, You’re Talking… But What Are You Saying?

1:30 p.m. – 3:30 p.m.; 10th Floor

Roger Sametz


Closing Remarks

3:30 p.m. – 3:45 p.m.; 10th Floor

John Zorn


Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

    More Info
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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

    More Info
  • Images

    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

    More Info

Schedule

July 23, 2024:
Opening Keynote (Program starts at 9:15 a.m.)
Breakouts
Lunch on Your Own
Breakouts
Plenary
Opening Reception with one-on-ones
 
July 24, 2024:
Keynote
Panel
Networking Reception with one-on-ones
Lunch with the Experts
Closing Plenary
Conference ends at 3:45 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!