Catherine Heitz New

An accomplished nonprofit leader whose clarity of vision and innovation have helped dozens of organizations achieve significant growth, Catherine Heitz New has two decades of experience in the nonprofit sector.

Heitz New has consulted with organizations across the country to conduct successful annual, capital, endowment, and major gift campaigns. Her coaching approach blends active learning with guided implementation of best practices to realize immediate results while building long-term capacity.

Prior to joining RSC, Heitz New served as the Chief Advancement Officer and Deputy Director of the country’s first arts council in Winston-Salem, North Carolina. She led The Council’s successful Comprehensive Campaign for the Arts, raising more than \$30 million to build the Milton Rhodes Center for the Arts, a five-block multi-disciplinary arts facility in the heart of downtown Winston-Salem. The campaign also founded The Arts Council Endowment Fund and established Winston-Salem as The City of Arts & Innovation through a public-private branding initiative. The final phase of the campaign was completed with a \$1 million matching challenge from the prestigious Kresge Foundation that partnered The Council with city and county government to leverage additional regional support.

Prior to The Council, Heitz New worked with the City of Charleston Mayor’s Office of Cultural Affairs, PURE Theatre, and as a consultant to various non-profits, including colleges, community foundations, professional development groups, and arts organizations.

An expert in advocacy and government relations, Heitz New has secured local, state and federal funds for the arts including grants and dedicated revenue streams. Highlights include increasing allocations for the North Carolina Arts Council, securing federal Department of Transportation funds for building projects, and enacting revenue-generating legislation on the local and state level.

An active and dedicated volunteer, she has served as the President of the Junior League of Winston-Salem and as a Board and Executive Committee Member of Arts North Carolina, Piedmont Craftsmen, the State Political Action Committee of the Junior Leagues of North Carolina, Triad Academy, and DASH Young Professionals

A lifelong learner who graduated summa cum laude from the College of Charleston with Bachelor degrees in Arts Administration and Fine Art, she is also a graduate of Leadership Winston-Salem and was named one of the Triad Business Journal’s 40 Leaders Under 40.  

Catherine Heitz New