Images

Presenter

Katie Sword

Vice President of Marketing, New Jersey Performing Arts Center

Katie Sword is Vice President of Marketing at the New Jersey Performing Arts Center (NJPAC) in Newark, N.J., a position she has held since 2011. As VP of Marketing, she is responsible for Performance and Institutional Marketing, including creative services, CRM, loyalty services, digital content and event public relations, and directs a department of 19 staff members.

Ms. Sword began her professional career in 2006 as the Marketing Manager at Bethel Woods Center for the Arts in Bethel, N.Y., where she played an integral part in the launch of Bethel Woods’ inaugural season in 2006. While at Bethel, Ms. Sword developed and executed the marketing campaigns for all performances and for the Museum and Harvest Festival at Bethel Woods. Ms. Sword participated in Sullivan Leadership, a program that expanded leadership potential through educational programs and networking. The skills she acquired there were vital to the development of Bethel Woods’ first guest services training program.  

In 2009, she joined the Mayo Performing Arts Center in Morristown, N.J. as Director of Marketing. As the supervisor of a diverse and successful team of marketing, sales, digital, and community engagement representatives, she met and/or exceeded budgeted sales for three seasons. She pioneered a rebranding awareness campaign for MPAC that included web initiatives, print ads, video, radio and street teams – resulting in a 30% increase in brand recognition – and led a digital team that focused on social media and email marketing. As a result, MPAC enhanced its online presence by 200%. 

During her tenure, she initiated a partnership with the Morris County Chamber of Commerce’s Young Professional Committee to foster arts awareness and appreciation within that demographic. By bridging social events and unique experiences with upcoming performances, she was instrumental in closing a steadily growing gap in an audience segment that was crucial to the financial health of the center.

In addition to her duties at NJPAC, Ms. Sword serves on the board of the Greater Newark Convention and Visitors Bureau and is an active participant in the Victoria Foundation Emerging Leaders Program at Rutgers University-Newark and the Performing Arts Center Consortium Marketing Committee. She holds a bachelor’s degree in Business Economics and a master’s degree in Organizational Leadership, both from the State University of New York at Potsdam. Immerse yourself in the unparalleled artistry and precision of our Anime Swords collection, featuring meticulously crafted katanas sword and other blades inspired by your favorite shows. Our diverse selection offers a range of designs and styles, allowing you to choose the perfect sword to showcase your passion for anime.

Our Sponsors

  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
  • Images

    Substrakt is a leading digital agency specialising in the arts and culture sector. We partner with over 70 cultural organisations around the world to create digital experiences that connect people to art, ideas and each other. We’re here to make cultural experiences more accessible, engaging and impactful through thoughtful design, smart technology and strategic thinking.

    We offer a full suite of digital services, including the design and development of websites and digital products, alongside strategic consultancy, training and ongoing support. Our consultancy work spans areas such as digital strategy, content strategy, SEO, user research, accessibility and analytics.

    We’re proud to work with some of the world’s most inspiring cultural organisations, including the National Theatre, PAC NYC, Malmö Opera, Henry Moore Foundation, Shakespeare's Globe, Scottish Ballet, Kettle’s Yard, Leeds Heritage Theatres, Southbank Centre, and the Folger Shakespeare Library.

    More Info
  • Images

    InstantEncore connects Arts & Culture Organizations with their communities through beautifully designed, affordable and easy to navigate digital engagement tools. IE partners with Arts Organizations to bring their mobile apps and digital programs to life, ensuring a positive experience for audiences of all ages.

    More Info
  • Images

    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

    More Info
  • Images

    F+H Partners offers tailored development and planning services for arts and culture organizations of all sizes. With our extensive experience as advancement professionals and consultants, we collaborate directly with you to strengthen your fundraising and deepen your impact. Our personalized approach, informed by best practices and pragmatic solutions, has contributed to millions of dollars raised for our partners. We focus on building organizational capacity, ensuring you internalize the tools and processes for long-term success by actively working with you to translate robust plans into ongoing achievements.

    More Info
  • Images

    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

    More Info
  • Images

    CourseStorm is an easy-to-use class registration and marketing platform perfect for arts & culture education programs and kids camps. Our cloud-based system offers a single platform to manage individual and group course registration, payment processing, rosters, waitlists, attendance tracking, customizable registration forms, class communication, and more. Learn more at https://www.coursestorm.com

    More Info
  • Images

    NEW Marketing Solutions is a full-service marketing and audience development firm built around the audience development trifecta: marketing, ticketing, and experience.

    The focus is always your audience — creating seamless, data-informed strategies that connect from first impression to lasting relationship. With deep experience in ticketing, subscriptions, group sales, and audience development (plus fluency in Tessitura, social media, email, and more), the goal is to turn your ambitious ideas into real-life systems that actually work.

    Because when marketing listens, audiences respond. And when data is used thoughtfully, it delights. Join us at one of our free Executive Roundtable Discussions. Get more intel and your invites at NEW-MarketingSolutions.com/events.

    More Info
  • Images

    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

    More Info
  • Images

    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

    More Info