Presenter
Kathryn Appleton
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Kathryn Appleton is currently serving as the Interim Director of Marketing and Sales at SFMOMA where she oversees all paid advertising and digital marketing for the museum. Previously, she worked at San Francisco Opera for 8.5 years in marketing with a focus on subscriptions and was promoted to the Director of Marketing three weeks before the city shut down due to the COVID-19 pandemic. As the director of marketing, she and her team across marketing, box office, front of house, and retail successfully shepherded the company through two season cancellations, growing and retaining audiences along the way through outdoor and digital programs, including the first ever online Ring festival and a drive-in Barber of Seville. When the opera house reopened in 2021, over half of all single ticket buyers were new buyers. Kathryn had the honor of launching the historic 2022-23 Centennial Season marketing campaign. For that season, she also introduced a widely successful ticketing initiative to drive new audiences. Kathryn is well-versed in pricing strategies for subscriptions and single tickets, and successfully applied pricing analysis in 2022 to maximize revenue potential, resulting in an increase of the average ticket price by 12%.A theater enthusiast, Kathryn volunteers remotely as the managing director of Theater in Asylum, a small, ensemble-driven theater company based in Brooklyn, NY. During her free time, Kathryn can be found running, baking, and seeing live theater.
Our Sponsors
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Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
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Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.
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Key functionalities:
- Patron & Household CRM
- Box Office & Internet Sales without 3rd party fees
- Development & Donation Management
- Marketing - including email blasts
- Artist, Staff & Volunteer Management
- Financial Controls
- Facility & Project Management
Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager software to track approximately 3/4 of a billion dollars in annual revenue. -
Ready. Set. Reimagine. DRMTM (dream team) is a national arts + culture team that leads organizations to claim the power of their brand to achieve mission purpose, clarity and capacity. DRMTM’s unique process of brand research + messaging + design builds bold and compelling brands that create vital connections and transform community life.
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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Spektrix is a ticketing, marketing and fundraising solution made specifically for the performing arts. With cloud-based technology and world-class support, Spektrix helps 400+ organizations across the U.S., Canada and the U.K. grow their revenue and deepen patron relationships. We do this through providing a system with frequent and seamless upgrades, sophisticated reporting, and free strategic consultation from experienced arts professionals.
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The Activity Stream Group envisions a world where live entertainment organizations have the power to create and deliver exceptional experiences for their audiences effortlessly. Drawing on our expertise in live entertainment and innovative technology, we've created a suite of solutions tailored to support live event organizers in every phase of the event lifecycle. From the initial conception of an event to the final settlement, our solutions help you manage your venue, build an audience, and deliver an unforgettable visitor experience.
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With 600+ clients across 20 countries, you will find Activity Stream solutions in many of the world’s largest entertainment capitals. Learn more about our solutions and what we stand for here.