Presenter

Fredrick Wodin

Director, Corporate Relations, New York City Ballet

With broad experience across the creative, corporate, agency and not-for-profit sectors, Fredrick Wodin brings his unique perspective to bear in generating corporate sponsorship and philanthropic support for New York City Ballet’s artistic mission, performances, touring and other programs.

Fredrick began his professional life as a classical ballet dancer and, after receiving an Economics degree and a Masters in Business Administration, he transitioned to his second career in marketing and communications, working at global public relations agency, Burson-Marsteller, focusing on crisis management communications for companies that included TWA, Solomon Brothers and Perrier.

Afterward, over twelve years as Director of Global Sponsorships at Merrill Lynch, Fredrick oversaw numerous programs designed to meet that company’s brand and business interests. These included projects such as the traveling exhibition, Cultures of Creativity: The Centennial Exhibition of The Nobel Prize, created by the Nobel Foundation, Stockholm; Leonardo’s Codex Leicester at the American Museum of Natural History in New York; the New York City Ballet’s three-week season in Paris; The Chelsea Flower Show in London; Art Nouveau at the Victoria & Albert Museum, London; the Kirov Opera and Ballet at the Metropolitan Opera House, New York City; Points of Departure at the San Francisco Museum of Modern Art; Nam June Paik at The Guggenheim Museum in New York; Warhol at the Museum of Contemporary Art in Los Angeles; the Lincoln Center Jazz Orchestra’s tour to Japan; Matisse Picasso at the Museum of Modern Art in New York; and many others. Fredrick also oversaw Merrill Lynch’s relationships with the New York City Department of Education, the U.S. Olympic Committee and Team and dozens of other cultural institutions around the world.

Fredrick later headed the sponsorship and planning team at Lincoln Center for the Performing Arts in New York City. In that role, he was responsible for the dozen or so relationships that Lincoln Center held with corporations including Altria, American Express, The Bank of New York, Bloomberg, Continental, Fleet, Pepsi, UBS and Verizon, among others.

In business for himself from 2004-2012, Fredrick worked as a consultant to the corporate and not-for-profit sectors on all aspects of the dynamic, valuable and underappreciated relationship between the two. His client list included America Now + Here; amfAR, The Foundation for AIDS Research; Aspen Music Festival; Bank of America; Bill T. Jones/Arnie Zane Dance Company; Clinton Global Initiative, Dallas Museum of Art; Finnish Cultural Institute; Houston Museum of Fine Arts; Lincoln Center for the Performing Arts, Inc.; Orpheus Chamber Orchestra; the New Museum of Contemporary Art; Rosie’s Broadway Kids; TIAA-CREF and United States Artists.

For nearly four years, Fredrick has served as the Director of Corporate Relations for New York City Ballet, where the programs conceived, formulated and led by him are designed to benefit both the Company and its partners. In that time, the Company’s support from the corporate sector has grown by 200% and has included significant relationships with companies including Travelers, Vacheron Constantin, MasterCard, Cole Haan, Ruinart Champagne, Harry Winston, Accenture, Ladurée and Bonpoint, among others, including several multi-year partnerships for the first time in its history.

Success has come from an ability to understand each side’s strengths and limitations relevant to the philanthropic, brand, business and constituent needs of each funder, as well as an appreciation and respect for the unique nature of New York City Ballet, its various assets, the ability to support its partners’ interests and the flexibility and willingness to work through cultural and other differences that arise when there is an effort to link interests.

Fredrick currently lives in Manhattan with his wife, Linda, and two teenage daughters, Ella and Tess.

Our Sponsors

Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
More Info
Substrakt is a leading digital agency specialising in the arts and culture sector. We partner with over 70 cultural organisations around the world to create digital experiences that connect people to art, ideas and each other. We’re here to make cultural experiences more accessible, engaging and impactful through thoughtful design, smart technology and strategic thinking.

We offer a full suite of digital services, including the design and development of websites and digital products, alongside strategic consultancy, training and ongoing support. Our consultancy work spans areas such as digital strategy, content strategy, SEO, user research, accessibility and analytics.

We’re proud to work with some of the world’s most inspiring cultural organisations, including the National Theatre, PAC NYC, Malmö Opera, Henry Moore Foundation, Shakespeare's Globe, Scottish Ballet, Kettle’s Yard, Leeds Heritage Theatres, Southbank Centre, and the Folger Shakespeare Library.
More Info
InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
More Info
BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
More Info
We offer comprehensive not-for-profit development and planning services, focused on the specialized needs of arts and culture clients. Having served cultural institutions of all sizes as both advancement professionals and consultants, we are ready to work with you to strengthen your fundraising and deepen your organization’s impact.

Your unique situation requires a tailored plan to match your needs and resources. Collaborating with F+H Partners means you work directly with us and benefit from our expertise in best practices and pragmatic solutions, developed over decades as fundraising and not-for-profit professionals. Our commitment to bringing fresh eyes to each situation and offering informed perspectives and solutions has contributed to millions of dollars raised for our partner organizations.

We are committed to highly personalized approaches. We carefully consider your size, needs, and objectives to maximize impact. Beyond achieving metrics, our focus is on building organizational capacity, ensuring that you internalize the tools and processes to remain strong over the long term. To achieve this we actively work with you in translating robust plans into ongoing success.
More Info
Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
More Info
CourseStorm is an easy-to-use class registration and marketing platform perfect for arts & culture education programs and kids camps. Our cloud-based system offers a single platform to manage individual and group course registration, payment processing, rosters, waitlists, attendance tracking, customizable registration forms, class communication, and more. Learn more at
More Info
Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a plan that gets your audience excited for your next show.

Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. You also won't be left figuring out how to implement a lofty plan. We can execute it for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team. Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.
More Info
EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector. https://www.eleehub.com/
More Info
Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/
More Info