Presenter

Fredrick Wodin

Director, Corporate Relations, New York City Ballet

With broad experience across the creative, corporate, agency and not-for-profit sectors, Fredrick Wodin brings his unique perspective to bear in generating corporate sponsorship and philanthropic support for New York City Ballet’s artistic mission, performances, touring and other programs.

Fredrick began his professional life as a classical ballet dancer and, after receiving an Economics degree and a Masters in Business Administration, he transitioned to his second career in marketing and communications, working at global public relations agency, Burson-Marsteller, focusing on crisis management communications for companies that included TWA, Solomon Brothers and Perrier.

Afterward, over twelve years as Director of Global Sponsorships at Merrill Lynch, Fredrick oversaw numerous programs designed to meet that company’s brand and business interests. These included projects such as the traveling exhibition, Cultures of Creativity: The Centennial Exhibition of The Nobel Prize, created by the Nobel Foundation, Stockholm; Leonardo’s Codex Leicester at the American Museum of Natural History in New York; the New York City Ballet’s three-week season in Paris; The Chelsea Flower Show in London; Art Nouveau at the Victoria & Albert Museum, London; the Kirov Opera and Ballet at the Metropolitan Opera House, New York City; Points of Departure at the San Francisco Museum of Modern Art; Nam June Paik at The Guggenheim Museum in New York; Warhol at the Museum of Contemporary Art in Los Angeles; the Lincoln Center Jazz Orchestra’s tour to Japan; Matisse Picasso at the Museum of Modern Art in New York; and many others. Fredrick also oversaw Merrill Lynch’s relationships with the New York City Department of Education, the U.S. Olympic Committee and Team and dozens of other cultural institutions around the world.

Fredrick later headed the sponsorship and planning team at Lincoln Center for the Performing Arts in New York City. In that role, he was responsible for the dozen or so relationships that Lincoln Center held with corporations including Altria, American Express, The Bank of New York, Bloomberg, Continental, Fleet, Pepsi, UBS and Verizon, among others.

In business for himself from 2004-2012, Fredrick worked as a consultant to the corporate and not-for-profit sectors on all aspects of the dynamic, valuable and underappreciated relationship between the two. His client list included America Now + Here; amfAR, The Foundation for AIDS Research; Aspen Music Festival; Bank of America; Bill T. Jones/Arnie Zane Dance Company; Clinton Global Initiative, Dallas Museum of Art; Finnish Cultural Institute; Houston Museum of Fine Arts; Lincoln Center for the Performing Arts, Inc.; Orpheus Chamber Orchestra; the New Museum of Contemporary Art; Rosie’s Broadway Kids; TIAA-CREF and United States Artists.

For nearly four years, Fredrick has served as the Director of Corporate Relations for New York City Ballet, where the programs conceived, formulated and led by him are designed to benefit both the Company and its partners. In that time, the Company’s support from the corporate sector has grown by 200% and has included significant relationships with companies including Travelers, Vacheron Constantin, MasterCard, Cole Haan, Ruinart Champagne, Harry Winston, Accenture, Ladurée and Bonpoint, among others, including several multi-year partnerships for the first time in its history.

Success has come from an ability to understand each side’s strengths and limitations relevant to the philanthropic, brand, business and constituent needs of each funder, as well as an appreciation and respect for the unique nature of New York City Ballet, its various assets, the ability to support its partners’ interests and the flexibility and willingness to work through cultural and other differences that arise when there is an effort to link interests.

Fredrick currently lives in Manhattan with his wife, Linda, and two teenage daughters, Ella and Tess.

Our Sponsors

Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
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Substrakt is a leading digital agency specialising in the arts and culture sector. We partner with over 70 cultural organisations around the world to create digital experiences that connect people to art, ideas and each other. We’re here to make cultural experiences more accessible, engaging and impactful through thoughtful design, smart technology and strategic thinking.

We offer a full suite of digital services, including the design and development of websites and digital products, alongside strategic consultancy, training and ongoing support. Our consultancy work spans areas such as digital strategy, content strategy, SEO, user research, accessibility and analytics.

We’re proud to work with some of the world’s most inspiring cultural organisations, including the National Theatre, PAC NYC, Malmö Opera, Henry Moore Foundation, Shakespeare's Globe, Scottish Ballet, Kettle’s Yard, Leeds Heritage Theatres, Southbank Centre, and the Folger Shakespeare Library.
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InstantEncore connects Arts & Culture Organizations with their communities through beautifully designed, affordable and easy to navigate digital engagement tools. IE partners with Arts Organizations to bring their mobile apps and digital programs to life, ensuring a positive experience for audiences of all ages.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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F+H Partners offers tailored development and planning services for arts and culture organizations of all sizes. With our extensive experience as advancement professionals and consultants, we collaborate directly with you to strengthen your fundraising and deepen your impact. Our personalized approach, informed by best practices and pragmatic solutions, has contributed to millions of dollars raised for our partners. We focus on building organizational capacity, ensuring you internalize the tools and processes for long-term success by actively working with you to translate robust plans into ongoing achievements.
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Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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CourseStorm is an easy-to-use class registration and marketing platform perfect for arts & culture education programs and kids camps. Our cloud-based system offers a single platform to manage individual and group course registration, payment processing, rosters, waitlists, attendance tracking, customizable registration forms, class communication, and more. Learn more at https://www.coursestorm.com
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NEW Marketing Solutions is a full-service marketing and audience development firm built around the audience development trifecta: marketing, ticketing, and experience.

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EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

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