Presenter

Tahra Millan

VP/Chief Marketing Officer, Caramoor Center for Music and the Arts

Tahra Millan is an associate adjunct professor at Columbia Business School and marketing consultant and guest presenter for arts & entertainment throughout the U.S. Currently, she is VP/Chief Marketing Officer at Caramoor Center for Music and the Arts in Katonah, NY where she is responsible for brand building, strategic marketing and communications, and organizational planning. Her work at Caramoor draws upon her two decades in arts management building audiences through strong brand experiences.

Formerly the Sr. Director of Strategic Marketing for the corporate offices of Blue Man Group, a global live entertainment organization, Professor Millan developed Blue Man Group’s digital marketing and communications arm supporting Blue Man’s theatrical productions in New York City, Boston, Chicago, Orlando at Universal Orlando, Las Vegas, Tokyo and Berlin. Prior to Blue Man Group, she served as Director of Development and Marketing at the Lower Manhattan Cultural Council. Working for a not-for-profit cultural arts organization, she oversaw federal, foundation, corporate and individual fundraising and managed strategic communications and marketing efforts. In partnership with the Downtown Alliance, Professor Millan developed the initial concept and proposal for Re: Construction, a downtown-based public art program coupling the visual arts with construction sites.

Professor Millan began her career working for the Broadway industry. At the Broadway League, the national trade association for the commercial theatre industry, she spearheaded the industry’s first economic recovery campaign stemming from the events of September 11, 2001 and established the industry’s first multilingual website. She has worked on numerous major industry events including the American Theatre Wing’s Tony Awards and Kids’ Night on Broadway. Professor Millan also worked for an Omnicom-owned entertainment advertising agency, Serino Coyne, where she continued her work in developing industry-wide projects and sales promotions.

Professor Millan has presented her work at New York University, Columbia University, and national trade conferences. She earned her B.F.A. in Drama from Tisch School of the Arts, New York University and an M.A. from the Program in Arts Administration at Teachers College, Columbia University. While at Teachers College, she served as the Enid Morse Fellow focusing on education marketing and evaluation at Cooper-Hewitt National Design Museum.

Our Sponsors

Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.
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Substrakt is a leading digital agency specialising in the arts and culture sector. We partner with over 70 cultural organisations around the world to create digital experiences that connect people to art, ideas and each other. We’re here to make cultural experiences more accessible, engaging and impactful through thoughtful design, smart technology and strategic thinking.

We offer a full suite of digital services, including the design and development of websites and digital products, alongside strategic consultancy, training and ongoing support. Our consultancy work spans areas such as digital strategy, content strategy, SEO, user research, accessibility and analytics.

We’re proud to work with some of the world’s most inspiring cultural organisations, including the National Theatre, PAC NYC, Malmö Opera, Henry Moore Foundation, Shakespeare's Globe, Scottish Ballet, Kettle’s Yard, Leeds Heritage Theatres, Southbank Centre, and the Folger Shakespeare Library.
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InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.
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BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.
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We offer comprehensive not-for-profit development and planning services, focused on the specialized needs of arts and culture clients. Having served cultural institutions of all sizes as both advancement professionals and consultants, we are ready to work with you to strengthen your fundraising and deepen your organization’s impact.

Your unique situation requires a tailored plan to match your needs and resources. Collaborating with F+H Partners means you work directly with us and benefit from our expertise in best practices and pragmatic solutions, developed over decades as fundraising and not-for-profit professionals. Our commitment to bringing fresh eyes to each situation and offering informed perspectives and solutions has contributed to millions of dollars raised for our partner organizations.

We are committed to highly personalized approaches. We carefully consider your size, needs, and objectives to maximize impact. Beyond achieving metrics, our focus is on building organizational capacity, ensuring that you internalize the tools and processes to remain strong over the long term. To achieve this we actively work with you in translating robust plans into ongoing success.
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Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.
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CourseStorm is an easy-to-use class registration and marketing platform perfect for arts & culture education programs and kids camps. Our cloud-based system offers a single platform to manage individual and group course registration, payment processing, rosters, waitlists, attendance tracking, customizable registration forms, class communication, and more. Learn more at
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Arts organizations that put their audience in the spotlight will fill their houses. We work with you to make sense of the chaos and create a plan that gets your audience excited for your next show.

Count on us to be your steady partner on anything from strategic guidance to tackling Tessitura or executing a campaign — all while helping you find ways to be relatable to your audience members. You also won't be left figuring out how to implement a lofty plan. We can execute it for you so you can focus on your endless to-do list. Or help you prioritize and get efficient execution systems in place that work for you and your team. Get to know us better at one of our Executive Roundtable Discussions. Learn more and RSVP at NEW-MarketingSolutions.com/events.
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EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector. https://www.eleehub.com/
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Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/
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