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Presenter

Mike Lorenc

Head of Industry - Ticketing, Sports & Live Events, Google

Mike is a 16-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business. 

He's currently heading up Google's Ticketing, Sports & Live Events Group where he oversees the Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google's Family of Brands to develop new ad formats and products for the Live Events category.

Prior to moving to Ann Arbor 11 years ago to help open Google's local offices,  Mike was involved in establishing Google's Operations in his native Poland.  He also ran Mid-Market Sales team for Google Canada. 

He is Co-Owner of AFC Ann Arbor - Minor League Soccer Team in Ann Arbor, MI and (new!) - Head Coach of U-11 Boys Rec&Ed Soccer (his son's team).
 
He also teaches Video and Digital Marketing courses at Michigan State University and acts as Executive In Residence at Eastern Michigan University's Center for Digital Engagement.  
 
A Marketing & International Business graduate of Loyola University of Chicago, Mike currently resides in Ann Arbor, MI and considers himself extremely lucky to work in the cross-section of Sports/Entertainment and Online Marketing worlds.


Our Sponsors

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

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    InstantEncore powers over one million patron experiences every year. helps arts and culture organizations thrive. Our two innovative mobile services – Appscension and InsideGuide - breakdown barriers to attendance, increase convenience for patrons, and drive ROI for you.

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    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

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    Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 650+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships. Powerful, intuitive software, at-a-glance insights, frequent and seamless upgrades, training, support, and strategic consultation with experienced professionals come at no additional cost - making Spektrix the fastest-growing solution for arts organizations today.

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