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AGENDA


NATIONAL ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, SEATTLE

08.11.26 - 08.12.26

Tuesday, August 11


Registration; Crystal Ballroom

8:15 a.m. - 5:00 p.m.



Opening Remarks

8:45 a.m. - 9:00 a.m.; Crystal Ballroom

John Zorn



Revenue Remix: Proven, Practical Strategies to Grow Earned Income in a Time of Reduced Funding

9:00 a.m. - 10:00 a.m.; Crystal Ballroom

Courtney Files




AI for Arts Executives: A Practical Introduction

9:00 a.m. - 10:00 a.m.; Meisnest Room

Eugene Carr




The Art of Integration: Rethinking How Systems Work Together

10:10 a.m. - 11:00 a.m.; Crystal Ballroom

Blair Cresswell



AI in Action: Helpful Tools and Creative Applications

10:10 a.m. - 11:00 a.m.; Meisnest Room

Eugene Carr



The 1% You Should Love: The Nonprofit Superpower of Marginal Gains

11:10 a.m. - 12:00 p.m.; Crystal Ballroom

Todd Vigil



Get Found: Using AIO/SEO and Website Infrastructure to Increase Visibility

11:10 a.m. - 12:00 p.m.; Meisnest Room

LaMae Weber


Lunch On Your Own

12:00 p.m. - 1:20 p.m.



Stand Out From The Crowd in The New Search Landscape

1:30 p.m. - 2:20 p.m.; Crystal Ballroom

Alex Freeman



Putting It All Together: AI Innovation Lab -- Imagining the Arts Tools We Wish We Had

1:30 p.m. - 2:20 p.m.; Meisnest Room

Eugene Carr



Igniting Donors’ Passions at Small to Mid-Size Organizations

2:30 p.m. - 3:20 p.m.; Crystal Ballroom

Ingrid Langston, Sudeshna Dixit, Louis Brooks, Amy Stango, Honor Rovai



The Cheater’s Playbook: How Orgs on Nonprofit Budgets are Using Next-Gen Tools to Grow Audiences

2:30 p.m. - 3:20 p.m.; Meisnest Room

Jeremy Wine


Reception

3:30 p.m. - 5:30 p.m.; East Wing


One-on-Ones

3:45 p.m. - 5:30 p.m.; Crystal Ballroom


Wednesday, August 12


Registration; Noble Room

8:15 a.m. - 3:00 p.m.


PLENARY

The Structural Break of 2026

8:45 a.m. - 10:00 a.m.; Noble Room

Douglas McLennan




What Are the Greatest Challenges and Opportunities Facing Arts Marketers Today?

10:10 a.m. - 11:00 a.m.; Noble Room

Charlie Wade, Kristina Towey, Terry Farrell, Christine Bateman, Lia Chiarelli



Bridging the Gap: Multi-Generational Social Strategy for the Arts

11:05 a.m. - 11:55 a.m.; Noble Room

Ryan Ann Davis, Amie Simon


Reception

12:00 p.m. - 12:30 p.m.; Noble Room


One-on-Ones

12:00 p.m. - 12:30 p.m.; Noble Room


Lunch With The Experts

12:35 p.m. - 1:05 p.m.; Noble Room


Dessert With The Experts

1:05 p.m. - 1:35 p.m.; Noble Room



From Burnout to Breakthrough: Building a Thriving Organization

1:40 p.m. - 2:30 p.m.; Noble Room

Bethany Nothstein


CLOSING PLENARY
Deepening Audience and Donor Loyalty in a Fragmented World

2:35 p.m. - 3:15 p.m.; Noble Room

Marivi Bryant


Closing Remarks

3:15 p.m. - 3:30 p.m.; Noble Room

John Zorn


Our Sponsors


Schedule

August 11, 2026:
Opening Plenary (Program starts at 8:45 a.m.)
Keynote
Breakouts
Lunch on Your Own
Breakouts
Opening Reception with one-on-ones

August 12, 2026:
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Closing Plenary
Conference ends at 3:45 p.m.
Program and speakers subject to change.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!