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AGENDA


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CANADIAN ARTS MARKETING, DEVELOPMENT & TICKETING CONFERENCE, TORONTO

07.14.26 - 07.15.26

Tuesday, July 14


Registration; Lobby

8:15 a.m. - 5:00 p.m.


PLENARY
Imagining a New Future for the Arts: Relevance and Resurgence

8:45 a.m. - 9:50 a.m.; Salons 1, 2 & 3

Kay Sprinkel Grace



Coffee With The Experts

10:00 a.m. - 10:30 a.m.; Salons 1, 2 & 3



More Coffee With The Experts

10:30 a.m. - 11:00 a.m.; Salons 1, 2 & 3



The Cheater’s Playbook: How Orgs on Nonprofit Budgets are Using Next-Gen Tools to Grow Audiences

11:20 a.m. - 12:10 p.m.; Salon 1

Jeremy Wine



Website UX Case Study: Lessons from Massey Hall

11:20 a.m. - 12:10 p.m.; Salon 2

Matthew Moore, Natalie Kertes



Optimizing Your Development Staff for Maximum Results

11:20 a.m. - 12:10 p.m.; Salon 3

Cynthia J. Armour, CFRE


Lunch On Your Own

12:10 p.m. - 1:25 p.m



AI for Arts Executives: A Practical Introduction

1:30 p.m. - 2:20 p.m.; Salon 1

Eugene Carr



Strategies to Secure Corporate Sponsorships, Naming Rights Partners and Philanthropists

1:30 p.m. - 2:20 p.m.; Salon 2

Judy Haber



The Road to Optimal Pricing: Where Do You Go From Here?

1:30 p.m. - 2:20 p.m.; Salon 3

Karen Turner, William Ford, Lauren Naus, Alan Moffat



AI in Action: Helpful Tools and Creative Applications

2:30 p.m. - 3:20 p.m.; Salon 1

Eugene Carr



More Relevant Messaging, Smarter Segmentation, and Stronger Long-Term Relationships

2:30 p.m. - 3:20 p.m.; Salon 2

Chloé Grossmann, Mathilde Gaultier



What Are the Greatest Challenges and Opportunities Facing Ticketing Professionals Today?

2:30 p.m. - 3:20 p.m.; Salon 3

April Moon, Kareen Lalicon, Tom Kerr, Kevin Vose


Reception

3:30 p.m. - 5:30 p.m.; Lobby


One-On-Ones

3:45 p.m. - 5:30 p.m.; Salon 1


Wednesday, July 15


Registration; Lobby

8:15 a.m. - 3:00 p.m.


WORKSHOP
Reimagining Our Work

8:45 a.m. - 9:50 a.m.; Salons 1, 2, & 3

Kay Sprinkel Grace



Leveraging PRIZM for Audience Acquisition

10:05 a.m. - 10:55 a.m.; Salon 1

Taylor Vardy



Stand Out From the Crowd in the New Search Landscape

10:05 a.m. - 10:55 a.m.; Salon 2

Alex Freeman



AI for Impact: How Arts Organizations Are Embracing the Future of Fundraising

10:05 a.m. - 10:55 a.m.; Salon 3

Allie Ash, Preston Aitken



The Cheater’s Playbook: How Orgs on Nonprofit Budgets are Using Next-Gen Tools to Grow Audiences

11:05 a.m. - 11:55 a.m.; Salon 1

Jeremy Wine



Beyond the Big Launch: Driving Impact Through Season-Long Campaigns

11:05 a.m. - 11:55 a.m.; Salon 2

Tatiana Hanlan



Starting Your Endowment: Moving From Precarity to Sustainability

11:05 a.m. - 11:55 a.m.; Salon 3

Peter Hussell


Reception

12:00 p.m. - 12:30 p.m.; Lobby


One-on-Ones

12:00 p.m. - 12:30 p.m.; Salon 1


Lunch With The Experts

12:35 p.m. - 1:15 p.m.; Salons 1, 2 & 3


Dessert With The Experts

1:15 p.m. - 1:55 p.m.; Salons 1, 2 & 3


PLENARY
From Burnout to Breakthrough: Building a Thriving Organization

2:00 p.m. - 3:00 p.m.; Salons 1, 2 & 3

Bethany Nothstein


Closing Remarks

3:00 p.m. - 3:15 p.m.; Salons 1, 2 & 3

John Zorn


Our Sponsors

  • Images

    Arenametrix is a comprehensive data, marketing, and CRM solution designed for cultural and sports organizations. Built to automatically centralize data from all key sources (ticketing, fundraising, cashless, online stores, and more), Arenametrix empowers organizations with powerful sales analytics and audience insights by connecting and cross-analyzing spectator, donor, and engagement data across all touchpoints. This unified view enables organizations to automate marketing and fundraising actions based on audience profiles and spectator behaviors, delivering more relevant, personalized, and high-impact campaigns. 

    Our platform also includes dedicated modules for fundraising, B2B project management, and secure SSO (Single Sign-On), providing a seamless and scalable ecosystem. With cutting-edge technology, intuitive dashboards, and continuous product enhancements, Arenametrix delivers actionable insights at a glance. Our clients benefit from ongoing support, training, and strategic guidance from a team of dedicated experts, ensuring long-term performance and impact.

    Today, Arenametrix supports over 300 organizations across Europe and North America and is recognized as a European leader in data and marketing solutions for cultural and sports institutions, helping them grow revenue, strengthen audience and donor relationships, and build sustainable engagement. 

    More Info
  • Images

    VBO Tickets is an all-in-one ticketing and event management platform built for performing arts organizations, colleges, museums, sports, and festivals. With over $1 billion in ticket sales processed, VBO combines secure, fully integrated payments with flexible, easy-to-use tools and hands-on, responsive support—helping organizations streamline operations, enhance the patron experience, and grow revenue. 

    More Info
  • Images

    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (à la carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment.

    More Info
  • Images

    Substrakt is a leading digital agency specialising in the arts and culture sector. We partner with over 70 cultural organisations around the world to create digital experiences that connect people to art, ideas and each other. We’re here to make cultural experiences more accessible, engaging and impactful through thoughtful design, smart technology and strategic thinking.

    We offer a full suite of digital services, including the design and development of websites and digital products, alongside strategic consultancy, training and ongoing support. Our consultancy work spans areas such as digital strategy, content strategy, SEO, user research, accessibility and analytics.

    We’re proud to work with some of the world’s most inspiring cultural organisations, including the National Theatre, PAC NYC, Malmö Opera, Henry Moore Foundation, Shakespeare's Globe, Scottish Ballet, Kettle’s Yard, Leeds Heritage Theatres, Southbank Centre, and the Folger Shakespeare Library.

    More Info
  • Images

    BroadwayWorld is the largest theatre site on the internet, covering Broadway, the West End and beyond to 100 US cities, 45 countries and in 12 languages worldwide. With over six million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.

    More Info
  • Images

    F+H Partners offers tailored development and planning services for arts and culture organizations of all sizes. With our extensive experience as advancement professionals and consultants, we collaborate directly with you to strengthen your fundraising and deepen your impact. Our personalized approach, informed by best practices and pragmatic solutions, has contributed to millions of dollars raised for our partners. We focus on building organizational capacity, ensuring you internalize the tools and processes for long-term success by actively working with you to translate robust plans into ongoing achievements.

    More Info
  • Images

    Spektrix provides organizations across the arts, culture, & in-person experience sector with a connected audience engagement solution. Working in partnership with hundreds of theatres, museums, venues, and attractions around the world, Spektrix helps organizations build stronger audience relationships and operate with confidence through connected technology, backed by a shared success business model and a team that works alongside them for the long term.

    More Info
  • Images

    EleeHub was founded in 2021 to address a critical gap in the nonprofit marketing domain. It became evident that most nonprofits could be categorized into three groups: those unaware of the Google Ad Grant, those who had attempted to utilize it but were deterred by its complexity, and those engaged with costly consultants yielding minimal or expensive outcomes. EleeHub emerged as a beacon for small to mid-sized nonprofits seeking an efficient, cost-effective, and impactful marketing strategy.

    As a certified Google Partner, EleeHub champions the belief that all nonprofits should fully utilize the Google Ad Grant, with professional assistance, to optimize their outcomes. The EleeHub team brings together over thirty years of collective expertise in nonprofit marketing and Google Ads, positioning itself as a leading force in the sector.  https://www.eleehub.com/

    More Info
  • Images

    Elevent is the multi-event ticketing & membership platform made to modernize all things ticketing for professionalized venues, festivals, and seasonal event organizers. White-label by design, high-scale, omnichannel, and holistically blended with a real CRM, Elevent digitally transforms your event organization into what you envision. https://readyset.goelevent.com/

    More Info
  • Images

    Since 2004, Jixaw Technologies has helped arts, culture, and non-profit organizations boost fundraising, increase ticket sales, and streamline operations. Our expert team understands your challenges and is dedicated to providing solutions that attract audiences, increase revenue, and maximize resources.

    Partner with Jixaw Technologies to enjoy integrated web solutions, self-managed websites, Jixaw Pay by Link, custom product development, third-party API integrations, staff augmentation. efficient kiosk and ticketing services, and professional consulting, staffing and support. We equip your organization with the right tools, solutions, and support for long-term success.

    More Info

Schedule

July 14, 2026:
Opening Plenary (Program starts at 8:45 a.m.)
Coffee with the Experts
Breakouts
Lunch on Your Own
Breakouts
Opening Reception with one-on-ones

July 15, 2026:
Plenary
Breakouts
Networking Reception with one-on-ones
Lunch with the Experts
Closing Plenary
Conference ends at 3:15 p.m.

Among other benefits, Arts Reach Members receive significant discounts on conference registration. Join NOW!