Leveraging YouTube, Patreon, uScreen & More to Build an Online Membership Program

William Pitcher

With in-person events either suspended or reduced for the foreseeable future, many arts organizations have taken or wish to move their programs online. One of the many challenges is adequately monetizing this switch. Crowdfunding platforms like Patreon and Kickstarter and video platforms like YouTube and uScreen provide new ways to generate and even grow revenue. However, they require new ways of doing things with carefully thought out launch and engagement strategies to ensure success.

We will review the following platforms:

  • Patreon
  • Kickstarter
  • IndieGoGo
  • Facebook Events
  • YouTube Membership
  • uScreen

We will also compare these new content-creator tools to fundraising-centric options such as Raiser's Edge, IgnitionDeck, Bloomerang, DonorPerfect, JustGiving and GoFundMe.

We will end the session with a discussion on:

  • Strategies for designing your project to fund,
  • Crafting multi-tiered support opportunities,
  • Tips for a successful campaign launch and,
  • Best practices for managing an online community.

This session is a follow-up to William Pitcher's previous Arts Allies webinars on Designing and Promoting Virtual Events.

This webinar is a high-level discussion on choosing the right platform for your organization and maximizing revenue. It is not a detailed technical guide on how to use these individual online tools.



Live-Stream Or In-Person? Let Your Audience Decide!

Simon Docking & Andrew Coll

Join this lively case study of the Scotia Festival of Music as we discuss what decisions they made when they put their Fall Season together and how those decisions are playing out now that the season has started. Central to the discussion will be their innovative way of combining live-stream and in-person options for their patrons to choose from.



The Alchemy of High-Performing Arts Organizations

Dr. Zannie Voss

Join us for a presentation on a new research report which identifies and analyzes strategies employed by high performing organizations and those which successfully avoided failure. Dr. Zannie Voss, the Director of SMU DataArts will share the study methodology and findings, and participants will have an opportunity to respond and consider what implications this research may have for organizational self-assessment and ongoing strategies.

We acknowledge and honor the fact that the COVID-19 pandemic and recent racial and social justice uprisings have altered U.S. communities in unparalleled ways. Yet while some organizations remain concentrated on short-term triage, others have turned their sights to a path forward, beyond reopening to recovery and reimagining. We take advantage of this crucial moment to share the commonalities among 10 performing and visual arts organizations that have achieved high performance and 10 that engineered a turnaround during the past 5-7 years. It is too early to know whether all aspects of their success are achievable in the current environment or whether some elements that drive success gain or diminish in importance under unprecedented conditions. Still, the lessons offered are intended to help those contemplating the next-normal consider how to link the present to a longer-term strategy for achieving financial sustainability.

"The Alchemy of High Performing Organizations” was commissioned and supported by The Wallace Foundation.



What Do They Think? -- Audience Experiences During the Pandemic

Hannah Grannemann

Audiences have the opportunity for a wide range of experiences online -- and in some cases in person -- during the COVID-19 pandemic. In this webinar Hannah Grannemann will share her observations about arts experiences during the pandemic from the audience perspective. She is Assistant Professor of Arts Administration at University of North Carolina at Greensboro and Guest Editor of the Arts Audiences During the Pandemic series on the We the Audience blog on ArtsJournal.


(You will receive recordings of all webinars and Roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


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Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences