Running Theaters: Best Practices And New Priorities For Managers And Leaders

Duncan Webb

In 2005, our colleague Duncan Webb published “Running Theaters: Best Practices for Managers and Leaders.” Then, given the success of the book and the passage of time, a second edition was prepared and published this last Spring, just as the pandemic was up-ending the entire sector. On that basis, Webb has prepared a webinar that starts with the lessons of the first edition, brings them forward to the second edition, and considers what is now most important as we prepare for the re-opening of theaters in the coming months. This will be a very practical session, focusing on how we get audiences back to the theater, how streaming can and should remain a part of the story, and how these new circumstances are driving fundraising.



Email Marketing for Virtual Events

Keith Tomasek

Virtual events require a unique selling proposition. Since the pandemic Keith Tomasek has generated hundreds of thousands of dollars in ticket sales to virtual events. In this webinar you'll learn the right communication strategies and delivery tactics to generate the best return from your email list, no matter its size. You'll receive the 5 step plan that's worked for Keith's clients. As well as saving you time, it's guaranteed to help you leverage your digital assets to communicate effectively and convert more of your email readers into buyers.



Being a Compassionate Leader in 2021

Christina Salerno

The multilayered dynamics of an arts institution are complicated in the best of times, but this pandemic has pushed many of us into new, and often uncomfortable roles.

How can we lead and innovate while many are facing upheaval in their lives? Learning to lead with empathy builds new bonds with staff, volunteers, donors, and audiences - bonds that will outlive any one crisis, and will help cement a better future for you and your organization. Join Christina Salerno, Executive Director of the Illinois Philharmonic Orchestra, for this vitual presentation.



Public Relations in a Digitally Driven World

Carol Fox

Likes, shares, comments, views – with everyone relying on social media for current news, how do you tap into social engagement and reach new audiences in a digitally driven world?

In this webinar, Carol Fox and Associates discuss the changing landscape of public relations and the importance of marrying social media approaches and public relation strategies to amplify your message online and garner the greatest reach.


(Webinars and Roundtables are at 11:00 a.m. PST. You will receive recordings of all webinars and roundtables.)

Our Sponsors

Marketing innovation is the key to reinventing the customer experience and growing your audience and we believe that great technology and digital tools play a huge role in this. We can’t wait to catch up with you all soon to talk about where audience development is heading next.

If you don’t know Spektrix, our mission is to provide arts organizations with the best possible chance of success in ticketing, marketing and fundraising, which we do through our cloud-based technology and support services. Our team of 60+ work with over 260 organizations in the US, Canada, and the UK.
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The Wallace Foundation seeks to improve education and enrichment for disadvantaged children and foster the vitality of arts for everyone. The foundation has an unusual approach: funding efforts to test innovative ideas for solving important public problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others. Wallace, which works nationally, has five major initiatives under way:
  • School leadership: Strengthening education leadership to improve student achievement.
  • Afterschool: Helping selected cities make good afterschool programs available to many more children.
  • Building audiences for the arts: Enabling arts organizations to bring the arts to a broader and more diverse group of people.
  • Arts education: Expanding arts learning opportunities for children and teens.
  • Summer and expanded learning: Better understanding the impact of high-quality summer learning programs on disadvantaged children, and enriching and expanding the school day in ways that benefit students.

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"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."


New From our sponsor, The Wallace Foundation:

How Can Nonprofit Arts Organizations Plan for the Future with So Many Unknowns?

Part of Wallace’s arts conversation series, this panel examines how organizations can approach scenario planning in light of COVID-19, the reckoning with racial justice and other pressing factors.

What Can Organizations Learn from High-Performing and Turnaround Arts Organizations?

Second panel in Wallace's arts conversation series examines how organizations can maintain relevance and resiliance through COVID-19, economic pressures and the national reckoning with racial justice.

What Audiences Want from the Arts as the Pandemic Rages On

Panelists in the first installment of Wallace's arts conversation series examine how COVID-19 and urgent conversations about racial justice are transforming the arts.

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences