Arts Reach Recommends The Wallace Foundation’s Resources!

Free cutting-edge research and reports from The Wallace Foundation are often highlighted at the Arts Reach National Arts Marketing, Development & Ticketing Conference.

Taking Out The Guesswork: A Guide To Using Research To Build Arts Audiences

This practical guide show arts organizations how to use research to cultivate audiences.

The Road To Results: Effective Practices For Building Arts Audiences

This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.

Wallace Studies In Building Arts Audiences

In in-depth case studies of arts organizations that worked to expand, diversify or more deeply engage their audiences, researchers examine what worked and what didn’t. The groups range from museums to opera companies.

Audience Building And Financial Health In The Nonprofit Performing Arts: Current Literature And Unanswered Questions

There is scant research evidence to explain why arts audiences are shrinking, how organizations can reverse this trend and whether organizations’ efforts can improve their finances.

To download all of The Wallace Foundation free reports, click here.

Other Resources Media

New From our sponsor, The Wallace Foundation:

Ballet Austin: Expanding Audiences for Unfamiliar Works
Can the City's Boom Mean New Audiences for the Seattle Symphony?

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences