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Upcoming Arts Reach Master Class Webinars for Members

With the growth of the Arts Reach community, we have greatly expanded our schedule of Arts Reach Master Class Webinars. These Master Class Webinars are presented by some of the best minds in the arts and culture field and are free for current members.

Up Next:

July 10 – Expert Eye for the Marketing Guy (or Gal) - Segal Center / Centre Segal

Henry Ruddle, Ruddle Consulting

Ever have too much information to include in a brochure, flyer or postcard and not enough space? In this webinar, Henry Ruddle will offer creative design and writing tips for getting your message out without making your marketing materials look like legal disclaimers. As a case study, he'll use the 2014-2015 season brochure of The Segal Center / Centre Segal in Quebec, which has the familiar problem of differentiating it's in-house theatre group from other performers who appear at the same facility, as well as the problem of expressing every important message in both English and French without appearing crowded or busy. Henry will be joined by Kayla Elman, the Center/Centre Director of Sales, Marketing & Communications, so sit in with us live to ask specific questions of Henry and Kayla during the final 15 minutes.


The next several webinars include:

Basic membership per year is $129 ($139 foreign) and Premium membership is $179 ($189 foreign). If you are not sure if your membership is current, you can check your status at or by calling 1-888-881-5861 M-F, 8:30 a.m. - 4:00 p.m., PST.

Upcoming Conference

  • October 23-25 – Winning in the New World, Millennium Biltmore, Los Angeles

Current Edition of the Arts Reach Magazine

ARTS REACH MAGAZINE (Volume XXII, Number 4) has gone out. Its contents include:

  • INNOVATION — Building a Resilient Sector, Part 2
  • METRICS — Data that Matters: Three Metrics to Grow Audience Relationships
  • PRICING — Variable Pricing Versus Dynamic Pricing; plus The Easiest Mistake in The World to Make About Pricing
  • RESEARCH — The Concert Experience
  • FALL CONFERENCE (Los Angeles): Winning in the New World

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