The Association of Arts Management, Marketing & Development Professionals - Advancing Arts Revenue Growth Together





Upcoming Arts Reach Online Workshops for Members

Join these experts and other members to discuss your situation and questions.  These Online Workshops are presented by some of the best minds in the arts and culture field and are free for current members. Unless otherwise noted, all workshops are held on Thursdays at 11 a.m. Pacific Time

Next webinar: 

Thursday, September 29 @ 11 a.m. Pacific

Rethinking CRM: 7 Simple Steps to Growing Your Audiences

Libby Penn, Managing Director, Spektrix
It’s crucial to get CRM right but why does it feel like so few are really succeeding at it? Libby will argue that, contrary to common perception, CRM isn’t rocket science and she will challenge the way you usually think about your customer relationships. By giving you seven key action points for setting up your organization for success and improving the customer experience, she’ll show you how to instill a CRM strategy that is relevant, manageable and insightful.


ARTS REACH MAGAZINE (Volume XXIV, Number 3) has gone out. Its contents include:

  • YOUNG AUDIENCES — Arts Groups Tweak Sights, Aiming For a Younger Crowd
  • DIGITAL MARKETING — TSO Getting in Tune With Digital
  • TRENDS — Teens Have a Smart Reason for Abandoning Facebook and Twitter
  • COLLABORATIONS — Memphis Symphony Orchestra Announces Ambitious Partnership
    With University of Memphis --AND-- Embattled Arizona Theatre Company in Talks to Forge Partnership With ASU
  • RESEARCH — Sorry, Adele: Taking Photos at Concerts Enhances Experience, Study Says --AND-- Broadway Theatre Owners Alter Photography Rules
  • TORONTO CONFERENCE MEMORIES — Photos from the Canadian Arts Marketing, Development & Ticketing Conference in Toronto, June 14-15, 2016
  • LOS ANGELES CONFERENCE — National Arts Marketing, Development & Ticketing Conference in Los Angeles, October 18-19, 2016.

Save the Dates:

  • National Arts Marketing, Development & Ticketing Conference in New York, March 16-18, 2017.
  • Canadian Arts Marketing, Development & Ticketing Conference in Toronto, June 12-13, 2017.

Our Sponsors

Patron Technology’s mission is to revolutionize the arts & entertainment industry by helping our customers build stronger and more profitable relationships with their patrons. PatronManager, our CRM system, combines box office ticketing, fundraising, marketing, and staff collaboration, built entirely on the cloud-based Salesforce platform. Since launch in 2010, it has been the fastest growing platform for arts & culture organizations in the U.S. Over 600 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums. Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail.
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Vendini makes the business of live events simple. Offering a full suite of solutions built for the performing arts and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more. 
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For Members

Free New Benefit: the Arts Reach Career Center!

All members are encouraged to peruse and post FREE job and service listing s on the new Classifieds page. To do so, simply go to the Career Center.


"Arts Reach encourages me to climb out of my silo, look around, connect with peers, and to start thinking more creatively!"

"Great actionable ideas as always."

"I liked the intimacy of the conference and the ability to interact closely with attendees and speakers."