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Upcoming Arts Reach Master Class Webinars for Members

With the growth of the Arts Reach community, we have greatly expanded our schedule of Arts Reach Master Class Webinars. These Master Class Webinars are presented by some of the best minds in the arts and culture field and are free for current members.

Next webinar:

February 26, 2015 — Marketing on a Shoestring Budget

Nancy Boas, Product Marketing Director, Vendini 

Web and mobile technology have forever changed how we access, consume and share information. With limited budgets and staff, marketers today are stretched thin. As a result, marketers must find creative ways to stretch their budgets, leverage the power of social and mobile, and find new measurable ways to reach new buyers while retaining existing audiences. In this session, we’ll discuss how the web and mobile have changing the marketing playing field. Then, we’ll explore examples of how organizations with limited budgets can get more bang for their buck through community partnerships, social media, content marketing, fostering brand advocates, negotiation tactics and more. 

-Web and mobile technology trends shaping marketing today 
-Creative ways to boost marketing efforts with limited budget 
-How to establish mutually beneficial community partnerships to help grow your business


Coming Up:

April 9, 2015 — 10 Strategies for Success: Identifying, Cultivating, Soliciting and Holding On to Major Donors

Katharine DeShaw, President, Philanthropic Consulting 

Large gifts — whether outright major gifts or deferred (planned) major gifts — require the same rules for engagement of donors. Engaging people in a long term investment in the arts relies on the excellence of messages, systems and methodical donor development. In this session, find out what your organization needs to do tomorrow to secure major gifts for your future.

Basic membership per year is $129 ($139 foreign) and Premium membership is $179 ($189 foreign). If you are not sure if your membership is current, you can check your status at or by calling 1-888-881-5861 M-F, 8:30 a.m. - 4:00 p.m., PST.

Free Design Makeover
Henry Ruddle produces a series of Master Class Webinars for Arts Reach called Expert Eye for the Marketing Guy (or Gal)., and he's looking for guests.

Here's the format: an arts marketing or development professional volunteeers to have this long-time arts marketing consultant, writer and designer critique and provide concrete suggestions for improvement, including a design makeover if warranted, for the organization's season brochure, postcards, ads, posters, website, e-blasts, or social media content. Then that professional joins Henry for a live webinar to discuss the project before an audience of their collegues.

BONUS: When the timing works out, Henry gets involved while the project is in production and helps to improve the final product before it is printed or goes live.

If you are unfamiliar with these Expert Eye webinars, recordings of past webinars are available in the Arts Reach Knowledge Base for members. They are routinely among the highest rated webinars with the largest audiences of all the webinars Arts Reach produces.

Contact Henry at for more information or to volunteer.

Upcoming Conferences

  • March 19-21, 2015 — National Arts Marketing, Development & Ticketing Conference, New York City
  • May 19-20, 2015 — Canadian Arts Marketing, Development & Ticketing Conference, Toronto

Current Edition of the Arts Reach Magazine

ARTS REACH MAGAZINE (Volume XXIII, Number 1) has gone out.  Its contents include:

  • PARTNERSHIPS — New Jersey Symphony Orchestra and Gallery Aferro Team for ‘Artist Box’ Initiative 
  • RESEARCH — Emerging Lessons and Implications from the Exploring Engagement Fund
  • SUBSCRIPTIONS — As Subscriptions Fall, Orchestras Aim Higher
  • TECHNOLOGY TRENDS — Experiments In Surveying Arts Audiences Via Tablets
  • DEVELOPMENT — Soothing Disgruntled Donors
  • CONFERENCE: Spring 2015 Conference in New York City
  • KNOWLEDGE BASE: What's Available Now?

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