Shannon Urie
Marketing Director

Shannon Urie has over 25 years of experience in marketing, strategy development, research and leadership. She joined the National Arts Centre in 2011 to help lead the 20+ member marketing team and manage strategic projects such as the NAC re-brand, the major renovation of the 50 year-old building, CRM transition and the overall modernization of Marketing practices.

Prior to the NAC, Shannon spent the majority of her career in the private sector, building brands and teams at Mead Johnson Nutrition, Corel Corporation and Procter & Gamble. Shannon holds a Bachelor of Commerce from Queen’s University and an MBA from University of Ottawa, where she occasionally guest lectures.
Shannon Urie