Presenter

Dan Meagher

Director of Audience Development & Digital Strategy, Diablo Ballet

Dan Meagher has successfully marketed performing arts organizations for over 10 years. At Diablo Ballet, he created the organizations first audience development and digital strategy department, for which he was recently recognized by the Clyde Fitch Report for his digital marketing and strategy. In one year, he helped lead Diablo Ballet to their highest subscription rate in 25 years.

Dan has also been Director of Marketing and Communications for the San Francisco Opera's Merola Opera Program, where he achieved some of the largest ticket and membership sales in the company's 60+ year history. He was also recognized by Opera America for his work in bringing new audiences into the art form. 

He has also served as Director of Marketing and Communications for the San Francisco Playhouse where he created the first "tweet seat" program in the Bay Area. From 2010 to 2013, Mr. Meagher was Diablo Ballet's Director of Marketing where he developed the renowned , project which crowd sourced the world's first ballet work via social media. The project received national and international coverage in the New York Times, CNN, the Huffington Post, The Guardian UK, and may other media outlets. For this work, Mr. Meagher was recognized by Americans for the Arts for his creative work utilizing social media to expand the reach of dance. 

His work has also been featured in the popular arts marketing books Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences by Joanne Scheff Bernstein and Building Communities, Not Audiences: The Future of the Arts in the United States by Doug Borwick.