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Presenter

Phil Haas

Director of Marketing, Primary Stages

Phil Haas currently serves as the Director of Marketing for Primary Stages, an award-winning Off-Broadway theater company dedicated to inspiring, sharing, and supporting the art of playwriting. At Primary Stages, Phil oversees the marketing and communication strategies for all programming and the company’s various education, access, and training programs, including the Einhorn School for Performing Arts (ESPA) where he has been a guest on the faculty. Most recently, Phil has led a number of successful audience engagement initiatives at Primary Stages that have focused on loyalty strategy, enhanced digital awareness, and increased institutional branding. With over a decade of arts marketing experience, Phil has held positions with Off-Broadway’s York Theatre Company, the New York production of Blue Man Group, and The Theatre Outlet in Allentown, PA. Phil has also worked extensively as a freelance marketing and PR consultant for a variety of independent projects including numerous cabarets, educational performances, book launches, solo shows, and benefit concerts. Phil is a current member of the Advisory Board of Audience 360 and is a proud alumnus of Muhlenberg College.

Our Sponsors

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    PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

    Since launching in 2010, PatronManager has been the fastest growing platform for arts & culture organizations in the U.S. Over 700 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

    Founded in 2001, Patron Technology became the leader in e-marketing technology for arts non-profits with its first product, PatronMail. 

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    Dream Warrior Group provides graceful yet technologically savvy solutions for Arts organizations. The goal-driven services focus on audience and action. As your technology advocate, we will be your ally and can manage and fully implement your online presence. Our services (ala carte or contracted) include: Web site design and development, e-marketing, e-promotion, social media management and optimization. We implement your message in a digital environment

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    Theatre Manager™ software is used at Theatres, Festivals, Arenas, Performing Arts Centers, Symphony Orchestras, Museums, Educational Institutions, Municipalities, Non-profit and For-profit organizations.

    Key functionalities:
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    Since 1985, our experience has been drawn from 100s of venues, with 1000s of users who use Theatre Manager softwae to track approximately 3/4 of a billion dollars in annual revenue.

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