About

What is Arts Reach

What Are The Benefits of Being a Member?

Who Manages Arts Reach

Who Belongs to Arts Reach?

What do Readers and Delegates Say About Arts Reach? 


What Is Arts Reach? 

Arts Reach is a network of leading arts professoinals who are joined together through the Arts Reach magazine, website and conferences. Membership in Arts Reach adds $10,000, $100,000, even $1,000,000 to the bottom lines of arts, science education, and cultural organizations by meeting their specific planning, marketing and fundraising information needs. Strategies and techniques presented by Arts Reach focus on results, clearly describing, in plain English, current successful revenue generating techniques you can use immediately.


What Are the Benefits of Being a Member?

When you become a member, you'll be joining some of the best-run cultural and science education organizations all over the world — groups that, for several years, have been taking advantage of the effective planning, marketing and fundraising know-how presented by Arts Reach. They're using their Arts Reach membership to save time and money, validate their plans, motivate their staffs and volunteers to implement successful programs, and generate thousands of dollars in new revenue. Some of these organizations became members by asking their board members to join for them. Others share the cost among multiple departments. Each member also receives a unique password for accessing the treasure chest of archived articles at www.artsreach.com.


Who Manages Arts Reach? 
The
Arts Reach management team is led by John Zorn, a nationally recognized arts management consultant and writer, with input from an advisory council made up of leaders from diverse cultural and science education organizations.


Who Belongs
to Arts Reach?
 
Aquariums, dance groups, symphonies, theater groups, opera companies, every type of museum, botanical gardens, consultants, presenters, festivals, chamber music ensembles, arts councils, colleges, foundations, science education centers, community cultural centers, public radio & TV stations, and even zoos. 


What Do Readers Say About Arts Reach Magazine? 
"We tend to work in a vacuum, but with Arts Reach I can validate my marketing plans and use proven approaches instead of reinventing the wheel. I need Arts Reach to ensure that I make my goals with the limited resources I have."  
Butch Coyne, Director of Marketing and Public Relations, San Jose Repertory Theatre 

"Arts Reach provides specific ways museum professionals can build stronger relationships with their members and donors. To maximize the benefits of Arts Reach, I share the information with my colleagues."  
Bill Fellenberg, Deputy Director, Montclair Art Museum 

"Even if you think you know it all, or have read it all before, Arts Reach does the hard work of gathering relevant and extremely helpful information, organizing it and putting it all in one place for you. It's a terrific resource." 
Joyce Idema, former Director of Marketing and Public Relations, Chicago Symphony Orchestra 

"Of all the arts management publications I have subscribed to over the years, Arts Reach is the winner! Each issue offers insightful articles, creative solutions and humorous anecdotes about the business."  
Janey Potts, Managing Director, Shakespeare in Santa Fe 

"There is nothing like Arts Reach in our industry. It should be required reading for every arts manager." 
William Lockwood, former Executive Producer of Programming, Lincoln Center for the Performing Arts 

"The new marketing and public relations strategies in Arts Reach are exactly what we needed to increase membership and visibility."  
Yvonne Nevens, Director of Marketing, San Jose Museum of Art 

"Your publication is an invaluable resource for both the marketing and development departments of this organization."  
Jenny Hamilton, Director of Marketing and Public Relations, New Orleans Ballet Association 

"Arts Reach is one of the most valuable marketing tools to hit my desk. Whether marketing for major performing arts organizations across the country, or small rural all-volunteer performing arts series presenters, each issue contains nuggets of experience that relate to our jobs at hand. The Montana Arts Council is proud to recommend this publication with the strongest endorsement. We wouldn't be without it!"  
Arlynn Fishbaugh, Executive Director, Montana Arts Council 

"The information in the newsletter has already proven invaluable."  
André Robinson, Jr., Executive Producer, Crossroads Theatre Company 

"I enjoy reading your publication each and every time it lands in my mail box. I always get ideas and information that is immediately helpful. Thanks to you for a great tool."  
Donna Law, Marketing and Public Relations Director, Utah Shakespearean Festival 

"Your publication always addresses topics of interest and I appreciate it as a resource." 
Linda Makris, Director of Marketing, Phoenix Symphony 

"Since we received your magazine, we have been able to develop new ideas and implement many others."  
Carlos E. Rivera, Director, Planning and Development Office, Escuela De Artes Plasticas, Puerto Rico 

"I always enjoy reading the publication.  You're always right on top of things."  
Virginia M. Long, Director of Marketing and Public Relations, Lyric Opera of Kansas  City 

"Arts Reach is one of the very best periodicals in the arts field.  I depend upon it heavily in my work with arts institutions in planning/research/marketing/funding.  Each issue is full of strong and vital information on management and funding and especially marketing of the arts throughout our country."  
Joseph Wesley Zeigler, Consultant 

"Many publications cross my desk that I never read.  I do read Arts Reach...I need to know as much as possible about marketing for visual arts, performing arts and arts education.  I particularly enjoy the case studies in your publication.  It's great to see what's working for arts institutions across the country." 
Christine Cowles, Marketing Director, Aravada Center for the Arts and Humanities 

"It never fails that when I have an important point to make to my board about marketing, you've got an important article that very month to back me up."  
Ann Marie Lindquist, Executive Director, The Cantata Singers, Inc. 

"...wonderful, dynamic, information-packed newsletter.."  
Monica S. Rumsey, Editor-in-Chief and Manager, Office of Publications, Virginia Museum of Fine Arts

What Do Delegates Say About Arts Reach Conferences? 

"Going home with 4 or 5 things I'll DO right now, and another 3 or 4 to think about doing."

My colleague and I are invigorated with good information and helpful tools.”

“Good and relevant info for our small organization.”

“My staff had a terrific time and came back with volumes of helpful information.”

“Very relevant to our company…”

“…speakers were very good about giving real examples of what they have done and what has and hasn’t worked.”

“I like that there are lots of networking opportunities.”

“The level of presenters is outstanding and the topics impact in-the-trenches reality. Lots of take-aways to digest and put into action.”

“Great schedule, friendly atmosphere.”

“Nice variety of topics; up to date info and speakers; practical, real-world advice.”

“All of the sessions I attended were helpful and applicable to my job.”

“Very informative -- I picked up a lot of ideas.”

“I like the intimate size of the conference; it allows a more up-close and personal feel – can get closer to the speakers and share in a discussion.”

“It was absolutely the best focused conference I've ever attended.”

“Great sessions. Excellent location. There were a lot of real-life examples that I can take and figure out how to apply them to my organization.”

“I picked up so much useful information from the Arts Reach marketing conference that I started a ‘key points’ list and a ‘to do’ list on the flight home…many of the ‘to do’ ideas didn't even require money to implement. The creative energy at the conference was revitalizing!”

“Most speakers were really, really tops. Setting and atmosphere were very good. The staff was super helpful and cheery.”

“Excellent speakers; good ‘buzz’ among attendees; connected with old friends.”

“Tons of practical ideas to put into place immediately. Liked the hours – early start, early finish.

“Topics and sessions are forward looking.”

“Excellent presenters.”

“Design sessions were incredibly helpful.”

“Focused on issues that need updating frequently.”

“Marvelous balance between new and extremely useful information and the validation of all that we have done well."

“High concentration of new media web topics.”

“Liked break-out into discussion groups – enabled us to meet others.”

“Variety of topics, great speakers, interesting attendees.”

“I am taking back a wealth of info, ideas, and enthusiasm. The conference and panels were excellent.”

“Broad spectrum of arts groups represented as well as the diversity of the people and the number of states represented.”

“Time to discuss and brainstorm with colleagues is great.”

“Sessions that applied practical analyses were very effective and gave audience a sense of ‘purpose.’”

“Engaging sessions…had concrete scenarios and applications that could be implemented.”

“The staff were all very helpful, and the number of interesting and useful sessions was amazing!”

“The workshops and the community I was able to connect with re-inspired me about the possibilities of my job, and I really hit the ground running this week.”

“I really wanted to write and thank you for such a wonderful conference. I am still thrilled I went and think about all I learned every day…I have noticed a change in how people respond to me already, just amazing!”

“I let my director know how valuable I felt the experience was for me and ultimately, for our institution. I plan on attending next year and would like him to join me. I also hope to bring my assistant!”

“I was looking for the opportunity to refresh and rejuvenate, and I found it.”

“This was my second Arts Reach conference and it is obvious you put a great deal of thought and care in getting the right people to present at these conferences. It was great to hear how the worlds of business, entrepreneurship and non-profits all have something to learn from one another.”

“The Plenary Sessions were almost all fantastic.”

“Well-organized, relevant topics; offered specific tools -- not just theoretical information.”

“…a great forum for new ideas.”

“The sessions were very useful  -- good topics …
enjoyed learning from experienced peers.”

“I came away with hands-on tools to immediately put into effect.”

“All the sessions I attended were great … my head is swimming with ideas and I liked that all the presenters' messages were consistent and layered on each other.”

“I especially liked the relevance and foresight that ran through each Plenary Session.”

© 2009, Arts Reach Unlimited