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PRESENTATIONS • ALBUM

Preconference "Focus on Fundraising"
Patron Loyalty Development:
An Organizational Approach to Patrons and Revenues

Presented by Will Lester, Vice President of Target Resource Group

(powerpoint)

Why Systems Are A Key Part of Stewardship: 
It Begins with Accuracy

Presented by Tiffany Elser, Senior Solutions Engineer, Blackbaud

(powerpoint)
Putting the “You” in Your Direct Mail Fundraising Copy

Paul Karps and Deborah Block, BK Kreative

(powerpoint)
Capital Campaigns: Putting It All Together -- from Quiet Phase to Telemarketing

Presented by Phil Miller, President, DCM, Inc.
Bruce D. Thibodeau, President, Arts Consulting Group, Inc.

(powerpoint)
Jonathan Peterson, Deputy Director of Development, Annual Support, San Francisco Opera   

Donor-Centered Fundraising and Communications: Engage and Retain Your Supporters

Presented by Hillary New, VP of Client Services, Papilia

(powerpoint)

Influence Without Authority: A Workshop for Managers in Arts Organizations

Andrea Corney, Leadership Coach, Center for Leadership Development & Research, Stanford Graduate School of Business

(powerpoint)
2008 Arts Reach Arts Marketing Conference
How Integrating Mission and Strategy can Help Arts Organizations Win Over Customers, Donors, and Staff

Keynote Speaker James Phills, director, Stanford's Center for Social Innovation (CSI)

(powerpoint)

Fixing the Two-Legged Stool: Organizational Alignment for Successful Audience Development

Douglas W. Kinzey, President, Audience Strategies for the Arts, Inc. and Senior Director of Audience Development Pittsburgh Symphony Orchestra

(powerpoint)
Preparing Your Organization For Generation Next

Jamie Grady, Assistant Professor, Sport, Arts and Entertainment Management, Point Park University School of Business

(powerpoint part 1) (powerpoint part 2) (speech PDF)
“If you like Beethoven, may we also recommend…?”
Maximizing Sales from an Inbound Call Center

Phil Miller, President, DCM, Inc.

(powerpoint)

Ronda Combs, Senior Director of Marketing, Nashville Symphony

(powerpoint)

Attracting Diverse Audiences

Paul Stuart Graham, Assistant Professor, Department of Theatre Arts and Dance at California State University, Los Angeles.

Tim Hallman, Director of PR and Marketing, Asian Art Museum, San Francisco

(powerpoint)

John Fisher, Executive Director Theatre Rhinoceros
Carlos Velazquez, Marketing Director Teatro Vision

(powerpoint)
Raul Lozano, Executive Director Teatro Vision


Make Your Direct Response Program Smarter and Stronger: Cutting-Edge Practices to Ramp Up Revenues

Will Lester, Vice President of Target Resource Group

(powerpoint)
Brand New ­ Stand-out Branding Techniques for the Arts Marketplace

Cheryl Harrison, President, Cheryl Harrision Design

(powerpoint)

Andrew Keene, Design Director, Landor & Associates

(PDF)

Stacey Silver, Director of Marketing and Communications, The Contemporary Jewish Museum

(powerpoint)


Influence Without Authority: A Workshop for Managers in Arts Organizations

Andrea Corney, Leadership Coach, Center for Leadership Development & Research, Stanford Graduate School of Business

(powerpoint)



Audience Development: Building, Managing and Expanding the Pipeline

Dorothy Chen-Courtin, Principal, Marketing & Management Associates for Nonprofits

(powerpoint)

National Forum on The Intersection of Cultural, Social and Business Entrepreneurs — Cut from the Same Cloth, Seeking Different Outcomes

Dorothy Chen-Courtin, Principal, Marketing & Management Associates for Nonprofits

Patrick Courtin, Executive Advisor to High Tech Startups

(powerpoint)



Building Networks, Creating Buzz, and All That Jazz

Moderated by Jim Royce, Director of Marketing, Communications and Sales, Center Theatre Group: Ahmanson Theatre, Mark Taper Forum, Kirk Douglas Theatre, Los Angeles

(PDF)

Susie Bozell, Marketing & Media Relations Manager, University Musical Society

(PDF)


 “Eye-Opener” Sponsored by PostcardPress

Prospecting Postcards That Work (and Some That Don’t)

Henry Ruddle, Ruddle Creative, Inc.

(PDF)

Live Brochure and Newsletter Makeovers

(PDF)

21st Century Ticketing -- New Opportunities

Brian Stallings, Senior Enterprise Consultant, Blackbaud

(powerpoint)

Mark Sackett, Box Office Manager, the San Francisco Opera

(powerpoint)

Susan E. Lee, Chief Marketing Officer The Nederlander Producing Company of America, Inc.

(powerpoint)


California Dreamin':
Cultural Tourism Partnerships That Work

Geraldine O’Brien, Arts & Tourism Manager, San Francisco Convention & Visitors Bureau

(powerpoint)

Keeping Score: Using Multi-Media to Reach Beyond the Hall and Create New Audiences

Gary Ginstling, Director of Communications, San Francisco Symphony

Edie Cheng, Electronic Media Manager, San Francisco Symphony

(powerpoint)

Smart New Marketing Opportunities That Save Money and Increase Attendance

Jim Royce, Director of Marketing, Communications and Sales, Center Theatre Group: Ahmanson Theatre, Mark Taper Forum, Kirk Douglas Theatre, Los Angeles

(PDF)

Marketing in Motion: Creating Dynamic New Media to Promote the Performing Arts

Mark Ciglar, Founder and Creative Director of Cinevative

(Zip)
Marketing to Students: How to Fill Your House with Generation Next

Shayne Olson, Marketing Director, Stanford Lively Arts

(PDF)
Susie Bozell, Marketing & Media Relations Manager, University Musical Society