Arts Reach 2007 National Arts Marketing Conference

PRESENTATIONS • ALBUM

2007 Conference Photo Album The 2008 Arts Reach National Arts Marketing Conference is slated for autumn. Watch this space and Arts Reach for details! Delegates working in small groups as part of the Opening Plenary.
Arts Reach CEO John Zorn with "Focus on Fundraising" Day lunch speaker Susie Medak, Managing Director of Berkeley Repertory Theatre	James Phills, Director of Stanford's Center for Social Innovation, delivers the Opening Plenary
Jamie Galli (right), Administrative Coordinator, San Francisco State University School of Music and Dance, volunteers at the registration table	John McGuirk, Program Director, The James Irvine Foundation; Randi Lund, Development Associate, Quinn Associates; Carol Eggers, Development Officer, Sumin Ballet

2007 Conference program available (PDF)

Cultural Entrepreneurship Best Practices:
Building Bridges to New Audiences and Donors

The 21st Century will belong to innovators who can turn ideas into action. Taking their lead from for-profit businesses, cultural organizations are beginning to redefine themselves by letting their “customers” shape the ways they engage with an institution.

Organizations that have mastered cultural entrepreneurship are sensitive to their audience, creative in their outreach and flexible but defined in their adaptation to change. They align themselves with the needs, wants and expectations of their members, subscribers and ticket-buyers who increasingly want to participate in defining their own artistic experience.

If organizations are to develop novel methods of attracting, retaining and interacting with their constituents they need to rethink old models; reposition, rebrand or repurpose; and forge alliances with unexpected partners.

Join entrepreneurial-minded arts professionals at the Arts Reach National Arts Marketing Conference 2007 in the San Francisco Bay Area -- the incubator of social entrepreneurship and the home of trend-setting thought leaders. Discover how you can implement innovative best practices for building your audiences in the new era of MySpace, YouTube and Second Life.

A Team-Building Opportunity
Several of the sessions focus on new ways of working efficiently as a team.

When you attend with your team, the benefits you gain from this event will be exponentially more valuable because others from your organization will share the same knowledge base. Plus, more people attending from your organization means your group will be able to attend more sessions.

Many Discounts Available
Check the order form to see if you belong to any of the national or regional associations that are partnering with Arts Reach to help make this conference affordable for all and a truly momentous event!

Many One-On-One Consultations and "Hands-On" Opportunities
One of the hallmarks of this conference is the incredible interaction that takes place. For example, many of the experts presenting sessions will be available for 15-minute One-On-One consultations with conference delegates.

This is your chance to get your individual questions answered. Come by yourself or bring your team to the consultation.

In addition, several of the workshops encourage you to submit your materials for review. Check the schedule to see which sessions accept submissions.

Presenters and program subject to change.

Presented in collaboration with

http://www.artsfestsf.org

What they're saying about The Arts Reach
National Arts Marketing Conference 2006:

“The Plenary Sessions were almost all fantastic.”

“Well-organized, relevant topics; offered specific tools --
not just theoretical information.”

“…a great forum for new ideas.”

“The sessions were very useful -- good topics …
enjoyed learning from experienced peers.”

“I came away with hands-on tools to immediately put into effect.”

“All the sessions I attended were great … my head is swimming with ideas and I liked that all the presenters' messages were consistent and layered on each other.”

“I especially liked the relevance and foresight that ran
through each Plenary Session.”

“Very invigorating discussions about the role and potential for
marketing to steer and grow our organizations.”

“Topics were relevant; hours were reasonable …
allowed for plenty of content without overloading.”

“It felt very dynamic...there was a buzz among the audience in the sessions, and as I overheard them moving between sessions. Well organized and stimulating.”

“The sessions were very useful — good topics …
enjoyed learning from experienced peers.”

“Well planned, varied, excellent presentations …
everyone walked away with lots to chew on.”

“I left inspired.”